The goals of the Trademark Protection Program are to preserve the federal trademark registration, create and increase the value of goodwill, and maintain the original intended purpose and meaning of the MARKS. In order to achieve these goals, misuses of the MARKS must be recognized, identified, and corrected.

Learn how MARKS may be used on merchandise, AP or UPI style, directory headings, institutional advertising, in political activities, and on the internet.

Member Boards may use the term REALTOR® or REALTORS® in their name only when the Member Board has obtained written authorization to do so from NAR. Such written authorization is routinely given in the Member Board charter and jurisdiction assignment process. Member Boards must seek prior approval and a revision of their authorization in various situations.

Members are licensed by NAR to use one or more of the MARKS in connection with or in reference to themselves and their real estate businesses by using them adjacent to, but not as a part of, a member’s firm name. The MARKS may never be incorporated into the legal name of a member’s real estate business.

Members are licensed by NAR to use one or more of the MARKS in connection with or in reference to themselves and their real estate businesses. Use in connection with a member’s name is acceptable as long as it is consistent with the guidelines and policies of this Manual.