Social Media

Overview

For most REALTORS®, social media has become an integral part of their marketing and communication efforts with clients, family, and friends. This new media also brings with it some concerns over privacy and security. The rules of the game keep changing. Gone are the days when 'default' options are good enough. Learn about concerns with various popular social media sites, and gain tips and suggestions to protect your privacy and identity.

References

We've already done the research for you. References (formerly Field Guides) offer links to articles, eBooks, websites, statistics, and more to provide a comprehensive overview of perspectives. EBSCO articles (E) are available only to NAR members and require a password.


Background

Social Media Fact Sheet (Pew Research Center, Feb. 5, 2018)

Social Media Use in 2018 (Pew Research Center, Mar. 1, 2018)

Facebook Says It Will Demystify Data Collection with a Privacy Settings Overhaul (Digital Trends, Mar. 28, 2018)

Americans’ Complicated Feelings about Social Media in an Era of Privacy Concerns (Pew Research Center, Mar. 27, 2018)

What will the privacy and security landscape look like in 2025? (The Guardian, Sept. 7, 2015)

Americans’ Attitudes About Privacy, Security and Surveillance (Pew Research Center, May 20, 2015)

Twitter still has an identity problem eight years later (ReadWrite, Mar. 17, 2014)

Social Media research raises privacy and ethics issues (USA Today, Mar. 12, 2014)

Using Privacy & Security Settings

Read the privacy policies of Facebook, Foursquare, Google+, Instagram, LinkedIn, Twitter

How to See Everything Twitter Knows about You and Download Your Tweet History (CNBC, Apr. 4, 2018)

The Complete Guide to Facebook Privacy (Wired, Mar. 21, 2018)

After Facebook Data Breach, 6 Tips On How to Secure Your Personal Information on Social Media (Chicago Tribune, Mar. 19, 2018)

Every Link You Need to Fine-Tune Your Social Media Privacy (Medium, Mar. 13, 2015)

eBooks & Other Resources

eBooks.realtor.org

The following eBooks and digital audiobooks are available to NAR members:

30 Days to Social Media Success (Adobe eReader)

42 Rules of Social Media for Small Business (Kindle, Adobe eReader)

42 Rules for 24-Hour Success on LinkedIn (Kindle, Adobe eReader)

Auditing Social Media: A Governance and Risk Guide (Kindle, Adobe eReader)

Complete Idiot's Guide to Facebook® (Kindle, Adobe eReader)

I'm on Facebook—Now What??? (Kindle, Adobe eReader)

I'm on LinkedIn—Now What??? (Adobe eReader)

LinkedIn for Dummies® (Kindle, Adobe eReader)

Manager's Guide to Social Media (Adobe eReader)

Maximize Your Social (Kindle Book, OverDrive Read, EPUB eBook, PDF eBook)

Social Media Marketing (Kindle, Adobe eReader)

Top 10 Reasons Why You Should Have Your Profile in Social Media Networking Sites—And Much More—101 World Class Expert Facts, Hints, Tips and Advice on Social Media (Adobe eReader)

The Truth About Facebook—How to Use Facebook for Marketing and Advertising, and Much More—The Facts You Should Know (Adobe eReader)

Twitter for Dummies (Adobe eReader)

New titles are being added all the time. Do your own search in the eBook Collection. Try 'social media' as a term in the 'search eBook Collection' box.


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The inclusion of links on this page does not imply endorsement by the National Association of REALTORS®. NAR makes no representations about whether the content of any external sites which may be linked in this page complies with state or federal laws or regulations or with applicable NAR policies. These links are provided for your convenience only and you rely on them at your own risk.

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