Research Reports

The National Association of REALTORS® does research on a wide range of topics of interest to real estate practitioners, including market data, commercial, international, home buying and selling, NAR member information, and technology. Use the data they contain to improve your business through knowledge of the latest trends and statistics.

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2017 NAR Research Resource Guide

This is a guide to the surveys, reports, data and products that NAR Research has created.


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Commercial Research

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Commercial Real Estate Lending Survey

The annual Commercial Lending Survey provides insights into REALTORS®' commercial financing conditions. The report details liquidity conditions, market impact, funding sources, and respondents' comments.

Business Creation Index

Business Creation Index

This report monitors local economic conditions from the perspective of NAR’s commercial members, offering insight into whether businesses are opening or closing by industry, population density, and subregion.

Commercial Member Profile

This annual report describes the business, transaction, and demographic characteristics of commercial members, and defines the property information needs of this segment of NAR membership. The Commercial Member Profile is available for download in our store.

Expectations and Market Realities in Real Estate

This annual report gives commercial investors the information they need to make forward-looking changes to their approach to today's market. It focuses on economic outlook, capital markets, highlights and expectations for the five major property sector markets, and a collective analysis of the commercial investment environment.

Commercial Real Estate ALERT

This 2017 report, created by the company T3 Sixty, Inc., details the risks and opportunities in the commercial real estate industry. 

Commercial Real Estate International Business Trends 2017

The Commercial Real Estate International Business Trends 2017 focuses on this significant segment of the economy and real estate markets.


Commercial Real Estate Market Survey

The quarterly REALTORS® Commercial Real Estate Market Survey measures activity in the commercial real estate markets. It is designed to provide members with an overview of the market performance, sales and rental transactions, current economic challenges and future expectations.

Commercial Real Estate Outlook CoverCommercial Real Estate Outlook

This quarterly report covers the economic conditions underpinning current commercial real estate markets and presents trends in market fundamentals, investments and financing.

Like-Kind Exchange Survey

This annual report provides the REALTOR® perspective on 1031 like-kind exchanges. The like-kind exchange provision in the IRS tax code allows for the deferral of tax owed on any gain from the sale of a real estate property as long as the proceeds are reinvested in a similar property.

Consumer Opinion

Aspiring Home Owners Profile

This is an in-depth examination of consumer preferences of non-homeowners, defined as those that rent and those that live with others rent-free.

2017 Student Loan Debt and Housing report coverHousing Opportunities and Market Experience (HOME) Survey

This quarterly report reflects consumer feelings about the housing market. It includes views on housing as a good financial investment, whether homeownership is part of the American Dream, if now is a good time to buy or sell a home, and perception of home price changes.


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2017 Student Loan Debt and Housing report coverStudent Loan Debt and Housing Report

This survey by SALT® and NAR of people with student loan debt looks at the way the debt affects their ability to buy a home.


BRED Mortgage

The Blended Rate Equity Driver (BRED) mortgage, a new mortgage product proposed by Director of Housing Finance and Regional Economics Ken Fears, gives home owners more options and puts more equity in their pockets. This report is an introduction to BRED.

FHA Mortgage Insurance Premium Flash Survey

NAR surveyed mortgage originators to gain insights on the effects on consumers and the market of the FHA's 2017 mortgage insurance premium change.


Mortgage Originators Survey

These quarterly surveys ask a sample of mortgage lenders about the QM rule’s impact on their business and how the rule could in turn impact consumers.

Home Buyers and Sellers

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Profile of Home Buyers and Sellers

Each year, the National Association of REALTORS® surveys home buyers and sellers to gather detailed information about the home buying and selling process. The Profile of Home Buyers and Sellers provides information on demographics, housing characteristics and the experience of consumers in the housing market. Buyers and sellers also share information on the role that real estate professionals play in home sales transactions.

Best Purchase Markets for Aspiring Millennial Home Buyers

In 2016, NAR analyzed employment gains, population trends, income levels and housing conditions in the largest 100 metropolitan statistical areas across the country to identify the best purchase markets for millennial homebuyers. This report focuses on the top 10.

Home Buyer and Seller Generational Trends Report

This annual report examines the generational differences of home buyers and sellers in the current real estate marketplace.

Investment and Vacation Home Buyers Survey

This annual report breaks down the share of home sales by primary residences, vacation homes, or investment properties, and presents several characteristics of the non-primary residence transaction.

Moving With Kids

The information in this report comes from NAR's Profile of Home Buyers and Sellers, and highlights the characteristics of families with children who are buying or selling a home.

Profile of Home Buyers and Sellers in Subregions

This report contains information from the Profile of Home Buyers and Sellers about buyers in subregions of the United States.

Recent Home Buyer Profiles

This report contains information from the Profile of Home Buyers and Sellers about specific buyer types.

Remodeling Impact: Animals in Homes

This report looks at rental and home search considerations for animal owners, remodeling projects that animal owners undertook and their level of satisfaction upon completion of various projects, and provides selling advice from REALTORS® for animals owners.

Veterans and Active Military Home Buyers and Sellers Profile

This annual survey examines the differences and similarities between veteran and active military home buyers and sellers and those who have never served in the military.

Homeownership/Home Features

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Remodeling Impact Report

This report takes a deep dive into the reasons for remodeling, the success of taking on projects, and the increased happiness found in the home once a project is completed.

Remodeling Impact Report: Outdoor Features

This report looks at the reasons homeowners complete outdoor remodeling projects, the value of taking on such projects, and the increased happiness experienced by homeowners once a project is completed.

Profile of Buyers' Home Feature Preferences

Purchasing a home is an important life decision, and many factors can influence the home choices buyers make. The Profile of Buyers' Home Feature Preferences examines the features buyers prefer when it comes to purchasing a home, as well as the differences in preferences when it comes to factors such as region, demographics and household composition.

Profile of Home Staging

Profile of Home Staging

This report gives the results of a survey of REALTORS® on the effectiveness of home staging.


Social Benefits of Homeownership and Stable Housing

This 16-page paper looks at how homeownership leads to positive social outcomes. It examines not only the ownership of homes, but also the impact of stable housing.


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Profile of International Activity in U.S.

Profile of International Activity in U.S. Residential Real Estate

We live in a global marketplace. While all real estate is local, not all property buyers are. A significant share of home purchases are made by people whose primary residence is outside of the U.S. The annual Profile of International Home Buying Activity reveals the top five countries of origin for foreign home buyers and how these buyers are utilizing the services of REALTORS®.

Commercial Real Estate International Business Trends 2017

The Commercial Real Estate International Business Trends 2017 focuses on this significant segment of the economy and real estate markets.


Housing Price Indices: A World Wide Overview of Real Estate in Recent Years

The international housing markets are critical in understanding changes in asset values and economic drivers in the world economy. This report from 2009 examines the availability of housing data on a country-by-country basis and assembles roughly comparable data over a significant time period to identify changing price levels in the international housing markets.

Local Market Assessments: North Dakota, New Mexico, Virginia

Local Market Assessments

Following the step-by-step processes discussed in these state-level case studies can help you learn to identify and cultivate global business, which is a growing real estate specialty in the U.S.

Profile of International Residential Real Estate Activity in Florida

The international real estate market, defined as non-resident foreigners purchasing residential real estate in this country, is important to Florida. Florida is the state which produces the largest share of U.S. residential home sales to international clients, accounting for 23 percent of total sales to international clients. NAR estimates these sales at $68.2 Billion to resident and non-resident foreigners. This is an annual report.

Profile of International Home Buyers of Miami Association of REALTORS® Members

International sales are a growing market for Miami. Because of the cultural and linguistic challenges presented by these transactions, this is currently a niche market, but there is plenty of opportunity for REALTORS® interested in both commercial and residential sales to foreigners. This is an annual report.

State-by-State International Business Reports

These annual reports look at international business activity by state, including the number of foreigners arriving from various countries, homeownership rates, and top exports.

Land Markets

REALTORS® Land Institute—NAR Land Business Survey

This annual report is conducted jointly by the REALTORS® Land Institute and NAR. Its focus is to present accurate information on current trends in the land markets and on the general state of land sales.

Market Data

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Cover of the October 2017 REALTORS® Confidence Index

REALTORS® Confidence Index

The monthly REALTORS® Confidence Index is a key indicator of housing market strength based on a monthly survey sent to over 50,000 real estate practitioners. Practitioners are asked about their expectations for home sales, prices and market conditions. In addition, the "Questions of the Month," feature results of a timely aspect of the housing market.

Foot Traffic

Every month SentriLock, LLC. provides NAR with data on the number of properties shown by a REALTOR®. SentriLock Lockboxes are used in roughly a third of home showings across the nation. Foot traffic has a strong correlation with future contracts and home sales, so it can be viewed as a peek ahead at sales trends two to three months into the future.

Local Market Reports

Every quarter, NAR Research compiles and publishes local information on markets, state taxes and fiscal conditions, wealth gain by metro area, subprime ARM performance, mortgage conditions, the economic impact of real estate, and existing home sales and prices.

State-by-State Economic Impact of Real Estate Activity

How is the housing market in your state affecting the local economy? These annual reports outline the total economic impact of real estate related industries on the state economy, as well as the expenditures that result from a single home sale, including aspects like home construction costs, real estate brokerage, mortgage lending and title insurance. Find out how much the real estate industry is affecting the gross state product for your area.

REALTORS® and Sustainability

In February 2017, NAR surveyed its members pertaining to sustainability issues facing their industry. This report summaries those findings.

NAR Member Information

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Member Profile

Based on a random sampling of NAR’s membership, the annual Member Profile strives to answer the question: Who are REALTORS®? It looks at a variety of economic and demographic characteristics, and business practices.

Appraiser Trends Survey

NAR seeks to determine whether a shortage of appraisers exists and to what extent, and to explore other issues facing the appraisal profession.

Choosing a Career in Real Estate 2017

The impetus of this survey was to discover how and why members of the National Association of REALTORS® chose real estate as a career. The report also examines how each gender, race, and ethnicity is doing once active in real estate.

Commercial Member Profile

This annual report describes the business, transaction, and demographic characteristics of commercial members, and defines the property information needs of this segment of NAR membership. The Commercial Member Profile is available for download in our store.

Profile of Real Estate Firms

The National Association of REALTORS® annual Profile of Real Estate Firms is based on a survey of firm executives who are members of the National Association of REALTORS®. The report provides insight into the business characteristics, business activity, franchised firms, benefits and education at firms, and the future outlook of firms.

REALTORS® and the New Closing Process SurveyREALTORS® and the New Closing Process Survey

The TILA‐RESPA Integrated Documentation (TRID) or Know Before You Owe rules went into affect on October 3rd 2015. This survey tracks REALTORS® experiences with the new process.

Creating Value in a Changing World

NAR commissioned this report to study the industry's evolution in order to help set strategic direction for agents, brokers, and associations alike.


NAR Web Site Traffic Statistics

Find out who visits NAR's Web sites,® and, and how often. Learn what's important to fellow REALTORS® and the general public plus know®'s position in the real estate vertical marketplace.

Real Estate in a Digital Age

Like the rest of the world, real estate has gone digital. Learn how buyers search for homes, and how REALTORS® use technology to get ahead.

REALTOR® Technology Survey

This survey provides an overview on REALTORS®' technology usage and needs specifically: social networking, lead generation, and more.

Smart Homes and REALTORS®

For the first time, NAR has asked REALTORS® about smart homes and smart devices. Learn about the features tech-savvy clients are looking for, which brands they’re familiar with, and more.

See all reports produced by NAR.


Diversity Program

NAR's Equal Opportunity and Cultural Diversity program offers education, grants, partnerships, and events for REALTORS®.

Martin Luther King, Jr. Day

Martin Luther King Day is recognized as a day of service. In this infographic, we take a look at how REALTORS® are volunteering in their communities.