In this digital age, hyper-connected consumers often think they can do anything and everything with a click of the button, including buying a home. The current real estate landscape gives consumers false hope that the process is as simple as seeing your dream house online, selecting it and moving in. This is an idealized fantasy perpetuated by house hunting shows, easy apps and a DIY mentality. What many of these consumers don’t realize is that real estate transactions are fraught with ups and down, ins and outs, and pitfalls along the way to their dream home.
The Get Realtor® campaign aims to define Realtor® brand value among the hyper-connected consumer audience, and particularly among up-and-coming generations of home buyers, sellers, owners and investors. We want today’s consumers to understand that Realtors®:
- Are their competitive advantage
- Understand and have insights into local markets
- See what can’t be uncovered in a simple online search
- Are consumer advocates; they will fight for consumers’ real estate dreams