Starting Your Career
You may have aced your licensing exam, but there’s still so much to learn about prospecting for leads, cultivating strong relationships with clients, negotiating the sales process, and guiding a transaction smoothly to the closing table. For those starting out, REALTOR® Magazine’s Rookie Tool Kit provides timeless guidance on topics such as how to choose a brokerage and how to begin generating business. Also, subscribe to our e-newsletters to be sure you are getting the latest practical tips and trend information for your business. And be sure to check out the REALTOR® Benefits Program for discounts and offers available exclusively to NAR members.
Starting Your Career Topics
We've already done the research for you.
Before you search elsewhere, take advantage of the research we've already done for you. Formerly known as Field Guides, References tabs contain links to external articles, titles from the NAR Library eBooks collection, websites, statistics, and other material to provide a comprehensive overview of perspectives on each topic. EBSCO articles (E) are available only to NAR members and require a password.
Skills & Strategies Every Agent Should Have
Real Estate Business Letter Templates, (National Association of REALTORS®, n.d.).
Best Business Tips We Picked Up This Year, (REALTOR® Magazine, Dec. 29, 2015).
9 Ways to Keep Data Secure, (REALTOR® Magazine, Aug. 2015).
The Single Most Revealing Sales Question, (REALTOR® Magazine, July 2015).
5 Ways to Improve Your Vocal Impact, (REALTOR® Magazine, Oct. 2014).
5 Reasons You Won’t Make it Selling Real Estate, (REALTOR® Magazine, June 2014).
10 Tips for Overcoming Procrastination, (RealTrends, Jan. 2, 2014).
The Safety Talk You Need to Have With Clients, (REALTOR® Magazine, Sept. 2014).
The Negotiation Tool Kit, (REALTOR® Magazine Toolkit).
Getting Started in Real Estate
Starting a Career in Real Estate: What You Need to Know, (Signs Blog, n.d.).
Sales & Marketing: My First Year Articles, (REALTOR® Magazine, n.d.).
Meet the 2016 30 Under 30 Finalists, (REALTOR® Magazine, Mar. 9, 2016).
10 Things to Do Before Starting a Career in Real Estate, (Basic Training for Real Estate, Feb. 12, 2015).
Four Tips for Future Agents to Jump Start Their Career, (The American Genius, Mar. 27, 2010).
The Listings Tool Kit, (REALTOR® Magazine Toolkit).
The Rookie Tool Kit, (REALTOR® Magazine Toolkit).
Finding Your First Clients
Success as a Real Estate Agent for Dummies, (For Dummies®, n.d.).
6 Real Estate Prospecting Ideas, (Mainstreet Organization of REALTORS®, Mar. 2, 2015).
Six Powerful Prospecting Tips to Build Your Business, (realtor.com®, May 28, 2013).
10 Things You Should Be Doing As a New REALTOR® in Your First Few Weeks in the Business, (Real Estate Career Mentor, May 25, 2010).
How Does a New Realtor Get Clients?, (realtor.com®, Jan. 16, 2012).
The Prospecting Tool Kit, (REALTOR® Magazine Toolkit).
Quiz: Prospecting, (REALTOR ® Magazine, n.d.).
Working With Multicultural Clients
Cross-Culture Communication in Businesses, (Houston Chronicle, n.d.).
Sensitivity to Social Cues Essential in Cross-Cultural Real Estate Negotiation, (Georgetown University, n.d.).
Understanding the Four Cs of Global Real Estate Negotiations, (Georgetown University, n.d.).
Toward Cultural Diversity, (National Real Estate Investor, Feb. 24, 2015).
Tips to Help Build Cross-Culture Business Skills, (National Association of REALTORS®, Aug. 20, 2013).
Julian Treasure: 5 Ways to Listen Better, (TED, July 2011).
Guidelines for cross-cultural and international negotiations (part 1), (My Purchasing Center, Feb. 3, 2011).
Guidelines for cross-cultural and international negotiations (part 2), (My Purchasing Center, Feb. 10, 2011).
The Multicultural Client Tool Kit, (REALTOR® Magazine Toolkit).
Branding and Marketing
The Complete Guide to Building your Personal Brand, (Quicksprout, n.d.).
7 Sins of Personal Branding, (REALTOR® Magazine, June 2016).
Ten Rookie Digital Marketing Mistakes You Might Be Making, (Forbes, May 30, 2016).
6 Simple Steps to Skyrocket Your Website, (REALTOR® Magazine, Feb. 2015).
5 Personal Branding Strategies Every Entrepreneur Needs to Know, (The Huffington Post, Aug. 4, 2015).
The Personal Marketing Tool Kit, (REALTOR® Magazine Toolkit).
The Property Marketing Tool Kit, (REALTOR® Magazine Toolkit).
eBooks & Other Resources
The following eBooks and digital audiobooks are available to NAR members:
The Global Etiquette Guide to Africa and the Middle East, (Kindle, Adobe eReader)
The Global Etiquette Guide to Mexico and Latin America, (Kindle, Adobe eReader)
E-mail Etiquette, (Adobe eReader, OverDrive)
Multicultural Manners, (Kindle, OverDrive, Adobe eReader)
42 Rules to Increase Sales Effectiveness, (Kindle, Adobe eReader)
42 Rules to Turn Prospects into Customers, (Kindle, Adobe eReader)
Artful Negotiation in a Global Economy, (OverDrive Audiobook)
Book Yourself Solid, (OverDrive Audiobook)
Branding for Dummies, (Kindle, Adobe eReader)
Chinese Business Etiquette and Culture, (Kindle, Adobe eReader)
Easy Step by Step Guide to Telemarketing, Cold Calling & Appointment Making, (Kindle, Adobe eReader)
Everything I Know About Marketing I Learned From Google, (Adobe eReader)
Improvisational Negotiation, (Kindle, Adobe eReader)
Japan: Doing Business in a Unique Culture (Kindle, Adobe eReader)
Marketing Demystified, (Adobe eReader)
The New Science of Selling and Persuasion, (Adobe eReader)
No Lie—Truth Is the Ultimate Sales Tool, (Adobe eReader)
Opportunities in Real Estate Careers, (Adobe eReader)
Social Media Marketing, (Adobe eReader)
Books, Videos, Research Reports & More
The resources below are available for loan through Information Services. Up to three books, tapes, CDs and/or DVDs can be borrowed for 30 days from the Library for a nominal fee of $10. Call Information Services at 800-874-6500 for assistance.
Sales and Marketing 101 for Real Estate Professionals, (Chicago, IL: Dearborn Real Estate, 2007).
The Real Estate Agent's Business Planner, (New York, NY: AMACOM, 2005).
So, You're a Real Estate Agent? Now What?!, (Maximum Potential, 2004).
The Skilled Negotiator: Mastering the Language of Engagement, (Chicago, IL : Jossey-Bass, 2004). HF 5438 R23s
The Complete Guide to Your Real Estate Closing: Answers to All Your Questions—From Opening Escrow to Negotiating Fees to Signing Closing Papers, (Chicago, IL : McGraw-Hill, 2003). HF 5438 G11
Your First Year in Real Estate, (Roseville, CA: Prima Publishing, 2001).
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