Quick Takeaways

  • A marketing plan identifies your target audience, the most effective channels on which to engage with them and analytical insights that guide future strategy.
  • Businesses need a comprehensive marketing plan to coordinate their marketing campaigns and to properly measure their impact.
  • Marketing is a cumulative effort, and a unified plan maximizes the value of every campaign toward a cohesive strategy.

Source: 7 Tips for Creating a Great Business Marketing Plan (Business News Daily, Jan. 5, 2021)

It’s not just about promoting your listings everywhere on every possible platform. Marketing is as much about telling your own story as a real estate pro as it is about selling a property. Consumers want to know who you are and whether you’re the right person to guide them through what is likely the biggest purchase of their lives. Your logo, photo, social media profile, business card, website, and testimonials all work together to project your value statement to consumers. Learn how to sell more than a house; get prospects to understand your story as a professional, too.

Learn marketing strategies to generate more leads, identify an audience, and track your progress.

Get ideas on how to build your personal brand at any point in your career.

Sometimes it’s not best to cast the widest net. Niche marketing can lead to successful marketing strategies. Carve out a more specific area of real estate to build your business.

Don’t leave your marketing strategy up to chance. Make a plan. Find free templates and step by step instructions.

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