The REALTOR® Difference

Helping you communicate your value as a REALTOR®.

Access The REALTOR® Difference - Login Required

As a REALTOR®, you know the value you bring to your clients and communities every day. The difference is real when working with a REALTOR® versus a non-member agent, and it’s important for consumers to understand that distinction.

While NAR’s "That's Who We R" ad campaign tells your story through paid advertising, consumers should also learn it from you, and in a consistent way. That's why NAR has developed language to help you and every member of the National Association of REALTORS® succinctly and consistently articulate the REALTOR® difference.

Sign in to access assets to share on social, on your website, in your bios, and in your emails. Distinguish yourself by sharing the value of the REALTOR® brand which unites us.

Access The REALTOR® Difference