Trademark Use on Social Media

These resources can help members and associations address complaints about the misuse of the REALTOR® marks on the Internet, specifically for usernames on social media sites such as Twitter and Facebook.

For a full explanation of NAR’s trademark policy, please see the Membership Marks Manual.


Sample Letters Regarding Trademark Violations

From the Membership Marks Manual, these three letter examples specifically address the usage of the REALTOR® logo in social media situations.

If you need clarification on the rules or a certain case, email


Real estate professionals must be cognizant of copyright issues when it comes to listing content, most notably in connection with listing photographs.

Commitment to Excellence

Developing and enhancing 11 competencies that indicate a REALTOR®'s commitment to ethics, advocacy, technology, data privacy, and customer service.