Trademark Use on Social Media
Social Media Toolkit for AEs
This NAR toolkit is designed to make it easy for Association Executives to address complaints about the misuse of the REALTOR® marks on the Internet, specifically for usernames on social media sites such as Twitter and Facebook. For a full explanation of NAR’s trademark policy, please see the Membership Marks Manual.
- Social Media Trademark FAQs explains the use of the REALTOR® trademark and logo across social media.
- What's Your Username? educates members on the proper use of the REALTOR® marks in usernames on social media. Associations can include the article on websites, newsletters, or other publications.
- Video: Maintaining the REALTOR® Brand for the Next 100 Years reviews important rules for associations so they and their members are using the REALTOR® marks properly.
- On Your Mark is a printable brochure outlining the proper member use of the REALTOR® marks.
Sample Letters Regarding Trademark Violations
Sample Trademark Rules Letter: Members
Download this sample letter to use as an e-mail correspondence template if you need to notify a member of their improper use of the marks a on a social media website.
Sample Trademark Rules Letter: Members, Follow-up
Download this sample letter to use as a template for follow-up e-mail correspondence if you need to notify a member of their improper use of the marks a on a social media website a second time.
Sample Trademark Rules Letter: Non-Members
Download this sample letter to be used as a template for when you believe a non-member in your jurisdiction is improperly using REALTOR® marks on a social media website.
If you need clarification on the rules or a certain case, please send an email to firstname.lastname@example.org.