Social Media Toolkit for AEs
This NAR toolkit is designed to make it easy for Association Executives to address complaints about the misuse of the REALTOR® marks on the Internet, specifically for usernames on social media sites such as Twitter and Facebook. For a full explanation of NAR’s trademark policy, please see the Membership Marks Manual.
- Social Media Trademark FAQs explains the use of the REALTOR® trademark and logo across social media.
- What's Your Username? educates members on the proper use of the REALTOR® marks in usernames on social media. Associations can include the article on websites, newsletters, or other publications.
- Video: Maintaining the REALTOR® Brand for the Next 100 Years reviews important rules for associations so they and their members are using the REALTOR® marks properly.
- On Your Mark is a printable brochure outlining the proper member use of the REALTOR® marks.
Sample Letters Regarding Trademark Violations
Sample Trademark Rules Letter: Members
Download this sample letter to use as an e-mail correspondence template if you need to notify a member of their improper use of the marks a on a social media website.
Sample Trademark Rules Letter: Members, Follow-up
Download this sample letter to use as a template for follow-up e-mail correspondence if you need to notify a member of their improper use of the marks a on a social media website a second time.
Sample Trademark Rules Letter: Non-Members
Download this sample letter to be used as a template for when you believe a non-member in your jurisdiction is improperly using REALTOR® marks on a social media website.
If you need clarification on the rules or a certain case, please send an email to firstname.lastname@example.org.