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Social Media Toolkit for AEs

This NAR toolkit is designed to make it easy for Association Executives to address complaints about the misuse of the REALTOR® marks on the Internet, specifically for usernames on social media sites such as Twitter and Facebook. For a full explanation of NAR’s trademark policy, please see the Membership Marks Manual.

Sample Letters Regarding Trademark Violations
Sample Trademark Rules Letter: Members 
Download this sample letter to use as an e-mail correspondence template if you need to notify a member of their improper use of the marks a on a social media website.

Sample Trademark Rules Letter: Members, Follow-up
Download this sample letter to use as a template for follow-up e-mail correspondence if you need to notify a member of their improper use of the marks a on a social media website a second time.

Sample Trademark Rules Letter: Non-Members
Download this sample letter to be used as a template for when you believe a non-member in your jurisdiction is improperly using REALTOR® marks on a social media website.

If you need clarification on the rules or a certain case, please send an email to trademark@realtors.org.