Logo and Trademark Videos

The term REALTOR® is not only a trademark owned by NAR and protected by federal law, it is also a valuable membership benefit that distinguishes members from all others in the real estate business.

NAR has created a number of videos below to guide members through copyright and trademark law to ensure that they are using the logo properly.

Review the Membership Marks Manual for more detailed information about using the REALTOR® logo and trademark.

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Protecting NAR's Trademark

Make Our Marks Remarkable

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The term REALTOR® is not only a trademark owned by NAR and protected by federal law, it is also a valuable membership benefit.

Why NAR Protects the REALTOR® Trademark

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Learn why NAR's leaders, its business partners, its members, and the public, need to protect the value of the REALTOR® trade trademark.

Proper Trademark Usage

Copyright

Real estate professionals must be cognizant of copyright issues when it comes to listing content, most notably in connection with listing photographs.

Commitment to Excellence

Developing and enhancing 11 competencies that indicate a REALTOR®'s commitment to ethics, advocacy, technology, data privacy, and customer service.