The term REALTOR® is not only a trademark owned by NAR and protected by federal law, it is also a valuable membership benefit that distinguishes members from all others in the real estate business.

NAR has created a number of videos below to guide members through copyright and trademark law to ensure that they are using the logo properly.

Review the Membership Marks Manual for more detailed information about using the REALTOR® logo and trademark.

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Protecting NAR's Trademark

Make Our Marks Remarkable

Video
The term REALTOR® is not only a trademark owned by NAR and protected by federal law, it is also a valuable membership benefit.

Proper Trademark Usage

That's Who We R

The campaign ads rally consumers to "Look for the R" for reassurance, resources, and reliable guidance on their path to property ownership.

Coronavirus

The latest from NAR about about COVID-19 (coronavirus), its impact on the real estate industry and events, and federal programs affecting REALTORS®.