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Logo and Trademark Videos

The term REALTOR® is not only a trademark owned by NAR and protected by federal law, it is also a valuable membership benefit that distinguishes members from all others in the real estate business.

NAR has created a number of videos below to guide members through copyright and trademark law to ensure that they are using the logo properly.

Review the Membership Marks Manual for more detailed information about using the REALTOR® logo and trademark.

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Protecting NAR's Trademark

Make Our Marks Remarkable
Video
April 12, 2021

The term REALTOR® is not only a trademark owned by NAR and protected by federal law, it is also a valuable membership benefit.

Why NAR Protects the REALTOR® Trademark
Video
June 29, 2018

Learn why NAR's leaders, its business partners, its members, and the public, need to protect the value of the REALTOR® trade trademark.

Proper Trademark Usage