What Is the Digital Marketing: Social Media Certification, and Who Is It For?
The RRC Digital Marketing: Social Media certification is for real estate professionals who want to develop expertise with social media resources and the sites that are an essential part of today's digital marketing mix, whether you are promoting your business or the properties you represent.
Benefits of Becoming Digital Marketing: Social Media Certified
- Distinguish yourself as an expert with your clients and team members
- Practical plans for implementing and managing your business's social media strategy
- Guides for interpreting analytics and engagement to help reassess and revise strategies routinely
- Risk management recommendations to incorporate into your social media strategy
- Earn credit toward the Certified Residential Specialist designation
How to Earn the Digital Marketing: Social Media Certification
Education
Complete the following programs, for a total of 12 credit hours:
- Digital Marketing: Establishing a Social Media Brand live and virtual classroom course (8 credit hours)
- Navigating the Social Media Maze on-demand eLearning course (2 credit hours)
- The Real Estate Social Media Marketing Planner on-demand webinar (1 credit hour)
- Making Social Media Work on-demand webinar (1 credit hour)
Exam
- Pass the exam at the end of each course with a 70% or better score.
Professional Affiliation
- Member in good standing of the National Association of REALTORS®
Application
There is no application form to submit for this certification. Once you have completed all of the necessary course requirements, please email CRSHelp@crs.com so that we can review your Education History and process your certification.
Cost
- Step 1
- Self-Paced Bundle: $120 non-members and $100 members
- Step 2
- Option A: Live Classroom course – Registration fee varies by host
- Option B: Self-Paced Learning – On-demand 8-hour course: $185 non-members and $150 members
Annual Dues
- None
For more information, visit the Residential Resource Council website.