Technology Tools for Association Executives

Learn tips for doing information technology yourself, keep up with legal issues, and learn new training ideas.

NAR Library & Archives has already done the research for you. References (formerly Field Guides) offer links to articles, eBooks, websites, statistics, and more to provide a comprehensive overview of perspectives. EBSCO articles (E) are available only to NAR members and require the member's login.

Techno​logy in Action

According to the Center for REALTOR® Technology 2013-2014 REALTOR® Technology Survey Report, the three most important functions that REALTORS® feel REALTOR® associations can offer electronically via the web are:

  • Industry News (72%)
  • Class Registration (71%)
  • Dues Payment (64%)

Technology in​ Practice

Associations Turn to Virtual Solutions for Events, Education (REALTOR® AE Magazine, May 10, 2020)

Why Technology Can Help Small-Staff Associations Boost Nondues Revenue (Associations Now, April 10, 2019)

Tech Tools to Better Manage Committees (REALTOR® AE Magazine, Feb. 21, 2019)

Using Voice-Activated Technology to Deliver Industry News (Associations Now, Feb. 20, 2019)

Get Your Social Media Ducks in a Row, (Associations Now, Mar. 2013). Creating a uniform social media policy.

REALTOR® AE Magazine’s 10th Annual Outstanding REALTOR® Association Web Site Contest Winners, (REALTOR® AE Magazine, Spring 2012). Across all association sizes, member-focused websites have become simpler and more, well, member-focused.

Technology ​Training

8 Great Free Web Tools You Didn’t Know You Needed (Fast Company, March 6, 2020)

Tech Talk: 25 Technology Terms Everyone Should Know (Associations Now, June 2, 2019)

Six Tips for Writing Better E-Learning Scripts, (T+D, June 2014). Good writing is the single biggest factor that can make the difference between an e-learning program that bores people to death and one that gets them to pay attention. E

Technology and the Law

You Can’t Post That on Facebook! (REALTOR® AE Magazine, May 3, 2019)

Associations and Social Media: Managing the Risks and Liabilities, (National Association of REALTORS®, May 2014). Like every new technology and means of communication, blogs and online social networks are accompanied by risks and potential legal liabilities.

Tech Reviews

REALTOR® Magazine Buyers Guide—Get details on the latest products and technologies that impact your business. REALTOR® Association Executive also frequently reviews tech tools for Associations, including Top Smart Phone Apps along with more general tech tips.

CNET—Previews, rates and reviews a wide range of consumer technology, from cell phones and digital cameras, to PDAs and home stereos.

PCWorld—Online version of the popular magazine. Top 10 lists for PCs, laptops, peripherals, etc. Offers some tech tips and training for simple upgrades and pc maintenance.

Center for REALTOR® Technology Blog—Keep up to date with what's catching the attention of NAR's tech gurus.

Security Issues

REALTOR® Associations Hacked (REALTOR® AE Magazine, May 3, 2019)

Data Security: Keep a Lid on It, (Associations Now, June 2014). Every association faces data-security threats. The appropriate fix has as much to do with keeping staff smart as it does with keeping hackers at bay.

Protecting Personal Information: A Guide for Business, (Federal Trade Commission, n.d.). Free resources for business from the FTC.

Data Security and Privacy, (REALTOR® Association Executive, Spring 2011). Does your state have data security laws that your association must follow? Does your state regulate what businesses must do in the event of a security breach? Does your state have laws requiring you to properly dispose of personal information or implement a written data security program? It very well could.

eBooks & Other Resources

The following eBooks and digital audiobooks are available to NAR members:

Beyond E-Learning (Kindle, Adobe eReader)

Blogging for Business (MP3/WMA Audiobook)

Buying a Computer For Dummies (Adobe eReader)

Cloud Computing for Dummies (Kindle, Adobe eReader)

Digital Video For Dummies (Adobe eReader)

Electronics for Dummies (Adobe eReader)

Marketing to the Social Web: How Digital Customer Communities Build Your Business (Adobe eReader)

Nonprofit Internet Strategies (Adobe eReader)

Podcasting for Dummies (Adobe eReader)

The Mobile Learning Edge (Adobe eReader)

Social Media Marketing (Kindle, Adobe eReader)

Books, Videos, Research Reports & More

The resources below are available for loan through Member Support. Up to three books, tapes, CDs and/or DVDs can be borrowed for 30 days from the Library for a nominal fee of $10. Call Member Support at 800-874-6500 for assistance.

A Real Estate Agents Guide to Technology, (Chicago: Trans-Equity Inc., 2009). HF 5548.5 B64a

Policies and Procedures in Association Management: A Benchmarking Guide [Technology], (Washington DC: ASAE, 2006). HF 294 Am3ppt

Realty Blogging: build your brand and outsmart your competition, (Chicago, IL: McGraw-Hill, 2006). HF 5548 N11

Digital handshake: finding revenue in new relationships, (Chicago, IL: American Society of Association Executives, 2002). HF 5415 H22

Executive's guide to Internet law, (Washington, D.C.: American Society of Association Executives, 2001). HF 294 M61

The myth of the paperless office, (Cambridge, MA.: MIT Press, 2002). HF 5521 S43

Have an idea for a real estate topic? Send us your suggestions.

The inclusion of links on this page does not imply endorsement by the National Association of REALTORS®. NAR makes no representations about whether the content of any external sites which may be linked in this page complies with state or federal laws or regulations or with applicable NAR policies. These links are provided for your convenience only and you rely on them at your own risk.