Web design has evolved dramatically since the Internet was founded. Is your association website W3 or ADA compliant? Do you use XML? Are your navigation menus logical and user friendly? Is the writing acceptable for the Web? Would a blog or twitter feed work on your site? Have you considered hiring an SEO consultant? Consult the information here for articles and helpful tips to assist in the redesign of your association's website for the 21st century.
NAR Library & Archives has already done the research for you. References (formerly Field Guides) offer links to articles, eBooks, websites, statistics, and more to provide a comprehensive overview of perspectives. EBSCO articles (E) are available only to NAR members and require a password.
Local, state, and territorial associations of REALTORS®, as a condition of membership in the National Association of REALTORS®, must meet NAR’s Organizational Alignment Core Standards, a section of which relates to technology.
Build a Core Standards Compliant Website Webinar (National Association of REALTORS®, Oct. 2014) Join this "bite-size" webinar as Nobu Hata, NAR's Director of Digital Engagement, creates a Core Standards compliant website for an the LaPorte County Association of REALTORS® in Indiana. Follow his tips to create your own website to comply with NAR's Organizational Alignment Core Standards. 52 min. Download Nobu Hata's presentation from the webinar.
REALTOR® Association Core Standards Technology Compliance Guide (National Association of REALTORS®, Jun. 2014) Every association must have an interactive website that has active links to: professional standards information, professional standards enforcement resources and websites of other levels of the association.
Don’t Redesign Your Website, Redesign Your Member Journeys (The Matrix Files, May 14, 2019)
How Associations Can Increase the Value of their Websites (Viget, Apr. 24, 2019)
The Best Real Estate Association Websites of 2019 (Accrisoft, Feb. 12, 2019)
Does the ADA Apply to Your Website? (REALTOR® Association Magazine, Fall 2017)--The good news is that you can protect you association by adding a statement to your website that provides a contact phone number for anyone having difficulty accessing it (see NAR’s statement at nar.realtor/accessibility).
Checklist for a Better Web Redesign (Credit Union Management, Jan. 1, 2015) E
Website Remodel (REALTOR® AE Magazine, Spring 2015)
Does Your Association Need a New Website? (Associations Online)
Yes, Your Website Design Has a Shelf Life (Business 2 Community, Aug. 17, 2019)
Essential UX Statistics—Everything You Need to Know (Small Biz Genius, Jul. 31, 2019)
Redesigning Your Website to Generate Leads (10 First Steps!) (ThomasNet News, May 21, 2019) E
11 Telltale Signs Your Website Needs Updating & Redesigned (OuterBox, Feb. 22, 2019)
6 Simple Tips to Increase Your Traffic During Website Redesign (Adotas, Feb. 18, 2019)
Everything You Should Consider for Your 2019 Website Redesign (Business 2 Community, Dec. 28, 2018)
Five Critical Questions to Ask Before Your Website Rebuild (Forbes, Nov. 14, 2018)
Writing for the Web
Nielsen Norman Group: UX Training, Consulting, & Research – Offering articles, reports, training, consulting, and a weekly newsletter.
Writing Correct Website Content: A Guide to Grammar, Punctuation and Vocabulary (eBizWebpages.com) — Covers the basics of English grammar, punctuation, spelling and common mistakes.
Writing for the Web — The Nielsen Norman Group’s collection of studies on how people read webpages and how you can write most effectively. Includes outside sources and suggestions for further reading.
30 Website Copywriting Best Practices to Convince Your Customer (International Digital Hub, Jun. 26, 2019)
Writing for the Web: Sage Advice for Businesses (Nancy Burgess, Mar. 19, 2019)
The 8-Part Guide to Writing Stellar Website Copy (Nectafy, Oct. 30, 2018)
20 Quick Tips for Writing Web-Friendly Content and Copy (Create 180 Design, Oct. 24, 2018)
eBooks & Other Resources
The following eBooks and digital audiobooks are available to NAR members:
Creating Web Pages For Dummies® (Kindle, eBook)
Building a Web Site for Dummies® (Kindle, eBook)
How to Say It® Marketing with New Media (Kindle, eBook)
Maintaining and Evolving Successful Commercial Web Sites (Kindle, eBook)
Nonprofit Internet Strategies (Kindle, eBook)
Put Your Business Online (eBook)
Web Copy that Sells (Kindle, eBook)
Web Design: A Beginner's Guide (Kindle, eBook)
WordPress for Dummies® (Kindle, eBook)
Books, Videos, Research Reports & More
The resources below are available for loan through Member Support. Up to three books, tapes, CDs and/or DVDs can be borrowed for 30 days from the Library for a nominal fee of $10. Call Member Support at 800-874-6500 for assistance.
The Web Designer's Idea Book, Volume 2 (Cincinnati, OH: HOW Books, 2010) TK5105.888 .M42 2010
Principles of Web Design (Australia: Course Technology, Cengage Learning, 2009) HF 5548.5 S55
The Non-Designer's Web Book: An Easy Guide to Creating, Designing, and Posting Your Own Web Site (Berkeley, CA: Peachpit Press, 2006) HF 5548.5 W55
Web Design in a Nutshell: [A Desktop Quick Reference] (Sebastopol, CA: O’Reilly, 2006) HF 5548.5 R63w
Don't Make Me Think: A Common Sense Approach to Web Usability (Berkeley, CA: New Riders, 2006) HF 5548.5 K78
Web Site Fundamentals: an ASAE Background Kit (Washington, D.C.: American Society of Association Executives, 2003) HF 5548 Am3ws
Hot Text: Web Writing That Works (Indianapolis, IN: New Riders, 2002) Z 253 P93
HTML & Web Design Tips and Techniques (Berkeley, CA: Osborne/McGraw Hill, 2002) HF 5548 J22
Executive's Guide to Internet Law (Washington, D.C.: American Society of Association Executives, 2001) HF 294 M61
Have an idea for a real estate topic? Send us your suggestions.
The inclusion of links on this page does not imply endorsement by the National Association of REALTORS®. NAR makes no representations about whether the content of any external sites which may be linked in this page complies with state or federal laws or regulations or with applicable NAR policies. These links are provided for your convenience only and you rely on them at your own risk.