Web design has evolved dramatically since the Internet was founded. Is your association website W3 or ADA compliant? Do you use XML? Are your navigation menus logical and user friendly? Is the writing acceptable for the Web? Would a blog or twitter feed work on your site? Have you considered hiring an SEO consultant? Consult the information here for articles and helpful tips to assist in the redesign of your association's website for the 21st century.


NAR Library & Archives has already done the research for you. References (formerly Field Guides) offer links to articles, eBooks, websites, statistics, and more to provide a comprehensive overview of perspectives. EBSCO articles (E) are available only to NAR members and require a password.

Core Stan​dards

Local, state, and territorial associations of REALTORS®, as a condition of membership in the National Association of REALTORS®, must meet NAR’s Organizational Alignment Core Standards, a section of which relates to technology.

Build a Core Standards Compliant Website Webinar (National Association of REALTORS®, Oct. 2014) Join this "bite-size" webinar as Nobu Hata creates a Core Standards compliant website for an the LaPorte County Association of REALTORS® in Indiana. Follow his tips to create your own website to comply with NAR's Organizational Alignment Core Standards. 52 min. Download Nobu Hata's presentation from the webinar.

REALTOR® Association Core Standards Technology Compliance Guide (National Association of REALTORS®, Jun. 2014) Every association must have an interactive website that has active links to: professional standards information, professional standards enforcement resources and websites of other levels of the association.

NAR Organizational Alignment -Core Standards FAQs (National Association of REALTORS®, Jan. 14, 2020) Section 9 discusses Technology.

Association Websites

How to Ensure Your Website is Inclusive and Welcoming (ASAE, May 6, 2020)

Attract and Engage Members with a Modern Website Design (Your Membership, Apr. 3, 2020)

The 10 Best Association Websites of 2020 (Gulo Solutions, 2020)

A Pro Guide to Creating a WordPress Website for an Association (Offsprout, Oct. 21, 2019)

Don’t Redesign Your Website, Redesign Your Member Journeys (The Matrix Files, May 14, 2019)

How Associations Can Increase the Value of their Websites (Viget, Apr. 24, 2019)

Website Remodel (REALTOR® AE Magazine, Spring 2015)

Does Your Association Need a New Website? (Associations Online)

Website Redesign

Three Questions to Ask When Planning a Website Redesign (Associations Now, Sep. 22, 2020)

Essential UX Statistics—Everything You Need to Know (Small Biz Genius, Aug. 18, 2020)

Website Revamp: How to Redesign Your Website (Mark Brinker, Jun. 25, 2020)

How Often Should I Redesign My Website? (Tracy’s Web Technology, Mar. 25, 2020)

Website Redesign Process: Your Website Redesign Strategy in 5 Steps (Web FX, Mar. 7, 2020)

Why You Need to Slim Down and Speed Up Your Website This Year (Associations Now, Jan. 6, 2020)

How to Make a Website Accessible (ABA Journal, Jul./Aug. 2019) E

Yes, Your Website Design Has a Shelf Life (Business 2 Community, Aug. 17, 2019)

Website Redesign – The Complete Guide (Thomas Digital)

Writing for the Web

Easy Ways to Write Bold Business Copy for Your Website (Entrepreneur, Sep. 8, 2020)

Four Simple Tips for Writing Effective Blog Posts (Forbes, Aug. 6, 2020)

Agonizing Over Your Web Content? Use This Checklist to Know What to Write (And How) (Gill Andrews, Jul. 4, 2020)

Content Writing Tips for Beginners: A Step-by-Step Guide (Content Powered, Apr. 13, 2020)

How to Write Content for a Website (Business 2 Community, Mar. 17, 2020)

7 Powerful Tips for Effective Content Writing Without Plagiarism (Copyleaks, Feb. 27, 2020)

Nielsen Norman Group: UX Training, Consulting, & Research – Offering articles, reports, training, consulting, and a weekly newsletter.

Writing Correct Website Content: A Guide to Grammar, Punctuation and Vocabulary (eBizWebpages.com) — Covers the basics of English grammar, punctuation, spelling and common mistakes.

Writing for the Web — The Nielsen Norman Group’s collection of studies on how people read webpages and how you can write most effectively. Includes outside sources and suggestions for further reading.

eBooks & Other Resources


The following eBooks and digital audiobooks are available to NAR members:

Creating Web Pages For Dummies® (eBook)

101 Ways to Promote Your Web Site (eBook)

Building a Web Site for Dummies® (Kindle, eBook)

The Complete Idiot's Guide to Creating a Website (eBook)

How to Say It® Marketing with New Media (Kindle, eBook)

Maintaining and Evolving Successful Commercial Web Sites (Kindle, eBook)

Nonprofit Internet Strategies (eBook)

Put Your Business Online (eBook)

The Roadmap to Building a Successful Website—What You Should Know Before Doing-it-Yourself Or Before Hiring a Web Designer (eBook)

Web Copy that Sells (eBook)

Web Design: A Beginner's Guide (Kindle, eBook)

WordPress for Dummies® (eBook)

Books, Videos, Research Reports & More

The resources below are available for loan through Member Support. Up to three books, tapes, CDs and/or DVDs can be borrowed for 30 days from the Library for a nominal fee of $10. Call Member Support at 800-874-6500 for assistance.

The Web Designer's Idea Book, Volume 2 (Cincinnati, OH: HOW Books, 2010) TK5105.888 .M42 2010

Principles of Web Design (Australia: Course Technology, Cengage Learning, 2009) HF 5548.5 S55

The Non-Designer's Web Book: An Easy Guide to Creating, Designing, and Posting Your Own Web Site (Berkeley, CA: Peachpit Press, 2006) HF 5548.5 W55

Web Design in a Nutshell: [A Desktop Quick Reference] (Sebastopol, CA: O’Reilly, 2006) HF 5548.5 R63w

Don't Make Me Think: A Common Sense Approach to Web Usability (Berkeley, CA: New Riders, 2006) HF 5548.5 K78

Web Site Fundamentals: an ASAE Background Kit  (Washington, D.C.: American Society of Association Executives, 2003) HF 5548 Am3ws

Executive's Guide to Internet Law (Washington, D.C.: American Society of Association Executives, 2001) HF 294 M61

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The inclusion of links on this page does not imply endorsement by the National Association of REALTORS®. NAR makes no representations about whether the content of any external sites which may be linked in this page complies with state or federal laws or regulations or with applicable NAR policies. These links are provided for your convenience only and you rely on them at your own risk.