Effective Online Marketing

Quick Takeaways

  • A mobile-friendly real estate website
  • A real estate email marketing tool
  • An easy way to implement real estate content marketing
  • A primary social media channel for your real estate brand
  • Updated real estate agent listings and reviews

Source: Real Estate Marketing Plan: 5 Must-Have Strategies for Agents (Constant Contact, Sep. 28, 2021)

An online presence is a vital component of a real estate professional's marketing strategy. Because today's consumers want accurate information quickly and conveniently, real estate professionals must harness the features and capabilities of online marketing to meet these ever-increasing needs.

While the expertise of REALTORS® remains vital to the home buying and selling process, the internet serves as a tool for all generations of home buyers; 97% of all homebuyers used the internet in their home search in 2020.

Online marketing encompasses search engine optimization, content, sponsored content, social media outlets, targeted email campaigns, and more. Learn about the basics, and how to reach buyers and sellers using optimum video, pictorial, and text content. Understand that not all content is effective on just any social media outlet.

With so many options for online ads, it’s important to be aware of legal and ethical pitfalls. Find out what mistakes are most common and how to steer clear of problem areas.

Effective email campaigns use tailored content for target audiences to streamline communication, generate leads, and close sales.

Blogging for business can humanize your brand and make you more attractive to clients. Blogging is most effective when you are posting regularly with catchy content.

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