The National Association of REALTORS® invited state and local REALTOR® associations to share their consumer outreach programs, initiatives, and projects.

Read their best practices in these three categories:

AdvocacyEducationMarket Data

Stories came in from associations of all sizes—from 325 members to 41,000. Some hired consultants and spent tens of thousands; others achieved their goals with zero expenditures beyond staff time. Some made use of resources provided by NAR; others struck out on their own.

Read their stories, and you might take away an idea or two to try at your own REALTOR® association.

Download the Consumer Outreach Best Practices submission form

Consumer Outreach Strategic Plan Templates

Small Association Consumer Outreach Strategic Plan Template

Medium Association Consumer Outreach Strategic Plan Template

Large Association Consumer Outreach Strategic Plan Template


That's Who We R

The campaign ads rally consumers to "Look for the R" for reassurance, resources, and reliable guidance on their path to property ownership.


The latest from NAR about about COVID-19 (coronavirus), its impact on the real estate industry and events, and federal programs affecting REALTORS®.