"Coming Soon" Information and Resources

A number of MLSs have adopted “coming soon” statuses and other policies in an effort to address private listing networks and “pocket listings.” Generally, “coming soon” refers to properties that are listed and filed with the MLS, even though the property is not available for showing and/or purchase for a specific period of time. This page sets forth information and resources related to this topic.

Resources Provided by MLSs

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The SmartMLS Rules & Regulations page outlines what is needed for Coming Soon listings to be valid.

Articles

• "Coming Soon” – Is it in the Seller’s Best Interest? — June 2014 article by Katie Johnson, NAR General Counsel
• The Latest on 'Coming Soon' Listings — July 2017 article by Chloe Hecht, NAR Senior Counsel
• Private, Not a Secret —October 2019 article from Rebecca Pearson, Director of Marketing and Communications, MRED