Summer 2013: Your Value

Define it. Communicate it. Deliver it.

In the Summer 2013 issue, focus on defining, communicating, and delivering value to your members.

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In This Issue

While at dinner with some very good friends recently, our discussion evolved to the subject of leadership. Two of us shared with our younger friends the principles of leadership we each use as our guides in how we manage and lead others. It was amazing how similar our principles could be even though our individual leadership style is very different.

For most REALTOR® associations, the e-newsletter is the most important channel for reaching members proactively. Members who open and read your e-newsletters are more likely to take the class you offer, participate in your political efforts, share the market reports you generate, and attend your events.

REALTORS® have always known that accessible and efficient public transportation boosts property values and encourages development. Especially today with gas prices, congestion, and environmental concerns making cars a less desirable way to get around, REALTOR® associations see growing value in actively supporting public transportation projects that connect people to jobs, services...

A valuable benefit of membership in the REALTOR® organization is being able to use the REALTOR® trademark. Consumer awareness campaigns at the local, state, and national level promote the value of using a REALTOR® and the difference between REALTORS® and real estate agents who are not members of the NATIONAL ASSOCIATION OF REALTORS®.

My small association, like so many others, went through some belt-tightening over the past few years that made us refocus our offerings on what our members say they need and value most. Unfortunately, that left some areas that I feel are really important—such as smart growth, housing opportunity, and local legislative advocacy—relatively unfunded. We don’t have the resources to...

Showing membership value boils down to one idea, says Annemarie Howard, CEO of the Charlotte Regional REALTOR® Association and the CarolinaMLS: “Members want to see how their dollars are at work.”

For the second year in a row a majority (52 percent) of associations surveyed for the annual Membership Marketing Benchmarking Report from Marketing General Inc. report a growth in membership. Slightly more than 30 percent reported a decline in their membership for this year’s survey of nearly 700 associations nationwide.

Real estate listing portal and agent ratings Web site took a blow in its lawsuit against the National Association of REALTORS® and Metropolitan Regional Information Systems Inc. (MRIS) on June 10 when Federal District Judge Alexander Williams Jr. dismissed all seven counts of its antitrust claim.

To the surprise of the Tennessee Association of REALTORS®, the highest grossing program from its educational foundation last year was its special “Celebrating Homeownership” automobile license plate that generated $16,500 from the approximately 1,100 REALTORS® in the state who ordered or renewed the plate.

The newest commercial, Satellite Earth, in NAR’s Market Momentum campaign speaks directly to homeowners who may have been waiting through a down market to sell their homes, explaining that buyers are in the market and given the shortage of homes for sale in many parts of the country, now may be the right time to think about selling.

The California Association of REALTORS® launched a Finance Helpline in February that provides members with assistance on issues related to short sales, funding, REOs, deeds in lieu, and finalizing transactions. Members can either call the helpline or submit an online inquiry to be connected to a lender liaison for one-on-one assistance.

Knowing how to best present the value of the REALTORS® Federal Credit Union (a division of Northwest Federal Credit Union) services to members just got easier with the appointment of Victoria Gillespie, who will work primarily with AEs to develop and tailor credit union offerings to meet the needs of individual associations nationwide.

These 12 REALTOR® association executives earned their RCE (Realtor® association Certified Executive) designation after an extensive course of study and exam in March.


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