Calif. Launches New Consumer Ad Campaign, Web Site

The California Association of REALTORS® launched its 2013 consumer advertising campaign this spring boasting the theme, “California REALTORS®. Champions of Home.”

The campaign, and its accompanying Web site (, aims to position California REALTORS® as being at the core of economic growth throughout the state and to create awareness of the many benefits of the consumer-to-REALTOR® relationship. Television commercials aired exclusively on ABC television stations in Los Angeles, San Francisco, and San Diego.

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