Fall 2013: Public Outreach

Associations renew focus on political, educational, promotional, and new facets of public outreach.

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In This Issue

It seems my title has changed this year to Consumer Engagement Officer (CEO) because that has been a high association priority for my 2013 president.

Raising more than $17,000 for the REALTORS® Political Action Committee would be a success for any REALTOR® association, but for the 800-member Coeur d’Alene Association of REALTORS®, the accomplishment was particularly special.

Steve Bois, CEO of the Rockford Area Association of REALTORS®, Ill., is on the forefront of consumer outreach.

The Canadian Real Estate Association seemed like the clear front-runner to win control of the .MLS top-level domain being introduced by the Internet Corporation for Assigned Names and Numbers, which is responsible for the coordination of the Internet’s systems of unique identifiers.

The NATIONAL ASSOCIATION OF REALTORS®’ Consumer Advertising Campaign (formerly the Public Awareness Campaign) has launched “Sidelines,” the second in a series of commercials on the new market momentum; it’s advertising that encourages potential home sellers to take advantage of the opportunities in today’s market.

Many members of the Pinellas REALTOR® Organization in Florida were not happy to see their association discontinue its print magazine two years ago in favor of an e-newsletter, but they understood how technology was changing communications.

The San Antonio Board of REALTORS® received the 2013 Volunteer of the Year Award in the Corporate-Small Business category from the San Antonio United Way. SABOR was honored for its work, and that of its members, assisting the community’s homeless.

Carol Platt, the association executive for the Osceola County Association of REALTORS®, St. Cloud, Fla., is one of three candidates running in the Republican Primary for the 9th Congressional District.

Terrie Suit joined the Virginia Association of REALTORS® as CEO in September. Suit is a former member of the Virginia House of Delegates, with a long list of housing-related legislative credentials. She began her real estate career in 1985 as a REALTOR® before moving into real estate lending. In 1996 she was appointed to the Virginia Real Estate Board by then-Governor George Allen. In...


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