Associations renew focus on political, educational, promotional, and new facets of public outreach.
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In This Issue
With the housing market beginning to percolate, many REALTOR® associations are considering whether now is the time to strengthen—or restart—their direct outreach to consumers.
Can local MLSs launch public-facing listing portals that compete with the major home sites?
It seems my title has changed this year to Consumer Engagement Officer (CEO) because that has been a high association priority for my 2013 president.
Raising more than $17,000 for the REALTORS® Political Action Committee would be a success for any REALTOR® association, but for the 800-member Coeur d’Alene Association of REALTORS®, the accomplishment was particularly special.
Because every REALTOR® association’s Web site is its face to the public, association executives question what their site should say to consumers about what their association is and does.
One major thing I’ve learned since coming on as executive of my association in 2006 is that even though we may not have a lot of financial resources available, we do have time as a resource.
With the real estate industry re-energized with positive movement forward, members need to be reminded of the most common—and some emerging—legal pitfalls and how to avoid them.
Steve Bois, CEO of the Rockford Area Association of REALTORS®, Ill., is on the forefront of consumer outreach.
From Angie’s List and Yelp to TripAdvisor and Amazon, Web sites that rate and review are what consumers crave. Americans today rarely buy something, dine somewhere, or hire someone who hasn’t been thoroughly assessed, graded, and starred.
The National Association of REALTORS® in May introduced the REALTORS® Insurance Marketplace, a one-stop shopping site just for members, featuring a full roster of insurance plans and products.
The Canadian Real Estate Association seemed like the clear front-runner to win control of the .MLS top-level domain being introduced by the Internet Corporation for Assigned Names and Numbers, which is responsible for the coordination of the Internet’s systems of unique identifiers.
The NATIONAL ASSOCIATION OF REALTORS®’ Center for REALTOR® Technology launched the Web site REpurposed Apps: Your Mobile Real Estate Community (www.repurposedapps.com) in May.
The Massachusetts Association of REALTORS®’ 2012 member research study held a surprise: Most members who were in the business for just one to three years didn’t see themselves in real estate in five years.
Chicagoland-based Midwest Real Estate Data signed on with REALTORS Property Resource® in July to integrate its listing data with RPR’s national database of more than 160 million properties.
The NATIONAL ASSOCIATION OF REALTORS®’ Consumer Advertising Campaign (formerly the Public Awareness Campaign) has launched “Sidelines,” the second in a series of commercials on the new market momentum; it’s advertising that encourages potential home sellers to take advantage of the opportunities in today’s market.
The National Association of REALTORS’ new Placemaking Initiative provides technical and financial assistance to help REALTOR® associations and their members initiate local revitalization activities.
State REALTOR® associations of Guam, Texas, Colorado, and South Carolina were the first to sponsor the new Military Relocation Professional (MRP) certification core course for their members.
Many members of the Pinellas REALTOR® Organization in Florida were not happy to see their association discontinue its print magazine two years ago in favor of an e-newsletter, but they understood how technology was changing communications.
The San Antonio Board of REALTORS® received the 2013 Volunteer of the Year Award in the Corporate-Small Business category from the San Antonio United Way. SABOR was honored for its work, and that of its members, assisting the community’s homeless.
More than 18,000 members and guests are expected to attend the REALTORS® Conference & Expo in sunny San Francisco, November 8-11.
Carol Platt, the association executive for the Osceola County Association of REALTORS®, St. Cloud, Fla., is one of three candidates running in the Republican Primary for the 9th Congressional District.
Terrie Suit joined the Virginia Association of REALTORS® as CEO in September. Suit is a former member of the Virginia House of Delegates, with a long list of housing-related legislative credentials. She began her real estate career in 1985 as a REALTOR® before moving into real estate lending. In 1996 she was appointed to the Virginia Real Estate Board by then-Governor George Allen. In...
