New NAR Consumer Advertising Campaign

The NATIONAL ASSOCIATION OF REALTORS®’ Consumer Advertising Campaign (formerly the Public Awareness Campaign) has launched “Sidelines,” the second in a series of  commercials on the new market momentum; it’s advertising that encourages potential home sellers to take advantage of the opportunities in today’s market. These latest commercials reassure hesitant sellers about favorable market conditions in many areas of the country.

In addition to the TV and radio ads that will run as part of NAR’s national media buy, the campaign includes print and digital materials for use by local associations and members. To access more materials and past campaigns visit,

Notice: The information on this page may not be current. The archive is a collection of content previously published on one or more NAR web properties. Archive pages are not updated and may no longer be accurate. Users must independently verify the accuracy and currency of the information found here. The National Association of REALTORS® disclaims all liability for any loss or injury resulting from the use of the information or data found on this page.



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