Winter 2014: Raise the Bar

10 Ideas to Boost Member Professionalism

In the Winter 2014 issue, examine, engage, and increase professionalism for yourself--and your members.

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In This Issue

For the past 100 years, the Code of Ethics has remained a reliable guide for REALTOR® professionalism—and overall, REALTORS® do a good job of following it, say association executives, professional standards administrators, and trainers around the country. But what can be done to maintain or improve professionalism moving forward into the Code’s second century?

In a world where a growing number of voices on a growing number of platforms are speaking on real estate topics, the National Association of REALTORS® is developing new ways to communicate to REALTORS® and consumers that the REALTOR® organization—at the national, state, and local level—is the leading advocate for the real estate industry and the nation’s 75 million property owners.

Getting REALTOR® champions—politicians in tune with the REALTOR® organization’s views—elected to public office has long been a priority. Since the laws governing campaign contributions were relaxed in 2010, more advocacy organizations have entered the arena with huge amounts of money for federal candidates. In response, REALTORS® have stepped up their efforts and engaged in nearly 500 state and local campaigns in the past two years.

Especially in small associations, where REALTORS® know one another, their families, and their dogs (the one who dug up the neighbor’s flower beds), one’s professional reputation is very important. In tight-knit communities where it’s hard to sweep anything under the rug, professionalism can flourish or it can falter.

When REALTOR® AE magazine asked Steve Harding, CEO of the Tennessee Association of REALTORS®, what he thought had led him to receive the 2013 William R. Magel Award of Excellence, he recalled the inspiring guidance given to him many years ago by Magel himself.

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