"Coming Soon" Listings

Overview

A "coming soon" listing is a listed or unlisted property that is not available for showing or sale until a later date. “Coming soon” can be a legitimate advertising technique. They allow the owners more time to complete repairs, pack, or otherwise ready the property for showing or sale. A legitimate “coming soon” complies with state law, MLS rules, and NAR’s Code of Ethics.

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Related NAR Policy

The Code of Ethics: Article 12

REALTORS® shall be honest and truthful in their real estate communications and shall present a true picture in their advertising, marketing, and...