Professional development and education are at the core of thriving associations. In the Spring 2025 issue of AExperience, we explore lifelong learning as the foundation of strong, impactful leadership. "When we prioritize learning for our members, our staff and ourselves, we help our associations stay relevant, innovative and prepared to tackle whatever comes next," says NAR Association Executives Committee Chair Tricia Thomas, RCE. AEs share how to write great course titles, host classes that members are eager to attend, and right-size your education programs to suit your members' needs. Also in this issue: Great tips on how to communicate value when you're sending dues notices. See you at REALTORS® Legislative Meetings, May 31-June 5!

In This Issue

Higher Education

Heather Wiedrich takes a practical approach to getting members to understand the value of the professional development offered by associations.

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