The topic of international clients garners great interest and attention amongst real estate professionals and news providers these days. The real estate markets in the United States offer lucrative investment opportunities that attract a global audience. How can you capture the attention and interest of these prospective clients? Review the articles, reports, and resources below to learn more about international clients.


NAR Library & Archives has already done the research for you. References (formerly Field Guides) offer links to articles, eBooks, websites, statistics, and more to provide a comprehensive overview of perspectives. EBSCO articles (E) are available only to NAR members and require the member's nar.realtor login.

International Client Facts

2020 Profile of International Transactions in U.S. Residential Real Estate (National Association of REALTORS®, Aug. 2020)

  • 50% of foreign buyers purchased the property as a primary residence and paid a median price of $314,600.
  • Foreign buyers from five countries continued to account for most of the reported purchases: China (12 percent), Canada (12 percent), Mexico (9 percent), India (6 percent), and Colombia (4).
  • The major destinations for foreign buyers are Florida (22 percent), California (15 percent), Texas (9 percent), New York (5 percent) and New Jersey (4 percent).

Marketing & Selling t​o International Clients

State Economic Data for Engaging in International Real Estate (National Association of REALTORS®, May 29, 2020)

Virtual Reality’s Role in Global Real Estate Market Expands Due to Coronavirus (Barron’s, Mar. 23, 2020)

How to Sell Property to Chinese Buyers (Juwai.com, Mar. 11, 2020)

How Do You Attract International Real Estate Buyers? (Realty Times, Dec. 5, 2019)

Prepare Global Buyers for Nuances in U.S. Transactions (REALTOR® Magazine, Nov. 7, 2019)

How Do You Develop a Successful B2B Marketing Strategy for Real Estate? (ListGlobally, Sep. 5, 2019)

Your Local College Is a Portal to Foreign Buyers (REALTOR® Magazine, Jul. 2, 2019)

For the most current articles on marketing and selling to international clients, check out the Global Perspectives in Real Estate Newsletter published monthly by the National Association of REALTORS®.

The Market for International Buyers

Major Cities May Still Want to Look to International Buyers (Mansion Global, Jul. 3, 2020)

Foreign Investors Have Stayed Away from U.S. Real Estate in Recent Months. That Trend Is Not Expected to Hold (Lexology, Jun. 12, 2020)

‘There’s a Lot of Uncertainty and Fear.’ Coronavirus Is Making It Harder for Some Chinese Investors to Buy U.S. Real Estate (MarketWatch, Feb. 6, 2020)

Foreign Investors Ramp Up Multifamily Acquisitions (National Real Estate Investor, Sep. 24, 2019)

Will Trade Tensions Scare Away Foreign Real Estate Buyers? (Curbed, Aug. 6, 2019)

Silicon Valley’s Hottest Neighborhood for Foreign Buyers: Old Palo Alto (KPIX, Jul. 30, 2019)

The Basics of International Business Etiquette

Business Etiquette Around the World (Infographic) (Fundera, Aug. 14, 2020)

China: Business Etiquette (Santander Trade, Jul. 28, 2020)

The Basics of International Business Etiquette (Business.com, Feb. 25, 2020)

Business Etiquette in India (Trade Commissioner Service, Feb. 5, 2020)

10 Tips to Show Business Etiquette in Colombia (Colibri, Feb. 3, 2020)

6 Tips for Following Business Etiquette in Mexico (Biz Latin Hub, Dec. 21, 2019)

International Etiquette (Custom Builder, Jan. 5, 2018)

Reports & Other Resources

International Listings (realtor.com®)

Certified International Property Specialist Designation (CIPS) (National Association of REALTORS®)

CIPS Network (National Association of REALTORS®)

State Economic Data for Engaging in International Real Estate (National Association of REALTORS®)

Books, eBooks & Other Resources


Our eBooks collection contains a wealth of both audio and electronic books for learning a diversity of foreign languages and international business. Below you will find a sampling of materials available.

Learn a foreign language such as Arabic, Chinese, English, French, Italian, Japanese, Russian, or Spanish! Check out our foreign language eBooks here (select “Foreign Language Study” from the Subject drop-down menu).

Business Across Cultures (eBook, Kindle)

Communicating Globally (eBook)

Global Color: Clues and Taboos (eBook)

The Global Etiquette Guide to Africa and the Middle East: Everything You Need to Know for Business and Travel Success (eBook)

Internet Resources and Services for International Real Estate Information (eBook, Kindle)

International Real Estate Handbook (eBook, Kindle)

Multicultural Manners (eBook, Kindle)

Understanding the Global Market (eBook, Kindle)

Cross-Cultural Selling for Dummies (eBook, Kindle)

Books, Video, Research Reports & More

The resources below are available for loan through the NAR Library & Archives. Up to three books, tapes, CDs and/or DVDs can be borrowed for 30 days from the Library for a nominal fee of $10. Call the library at 800-874-6500 for assistance.

World Wise: What to Know Before You Go (New York, NY: Fairchild Publications, 2006) HF 5389 D44

Breaking Through Culture Shock: What You Need to Succeed in International Business (Naperville, IL: Nicholas Brealey, 1999) HF 5389 M36

Kiss, Bow, or Shake Hands: How to Do Business in Sixty Countries (Holbrook, MA: B. Adams, 1994) HF 5389 M67

Do's and Taboos around the World (Elmsford, NY: Benjamin, 1985) HF 5386 P22

The Culturally Customized Web Site: Customizing Web Sites for the Global Marketplace (Chicago, IL: Butterworth-Heinemann, 2005) HF 5548.5 N63

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