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Professional development and education are at the core of thriving associations. Did you know more than 80% of associations offer these programs as part of their member value, according to the American Society of Association Executives? Professional development is key to our members’ success, but it’s just as important for us as association executives. Lifelong learning isn’t just a nice perk or a tool; it’s something we need for personal growth and to help our associations succeed. For AEs, it’s the foundation of strong, impactful leadership.
We can better guide our organizations by keeping up with training, connecting with peers and staying on top of industry changes. These practices are how we create programs that don’t just check a box. They give our members the skills to tackle challenges and succeed in an ever-changing market.
Another important part of our role is helping the board of directors understand why staff development is a great investment. You can share real-life examples of how training has improved member services or streamlined operations. It’s important to show that supporting staff growth isn’t just an expense—it drives longterm success and innovation. When people are encouraged to stretch their skills and potential, it makes them stronger contributors. And a confident, well-trained team directly boosts member satisfaction and helps the association run more smoothly.
At the end of the day, professional development—for ourselves and our teams—is what empowers us to lead with confidence. When we prioritize learning for our members, our staff and ourselves, we help our associations stay relevant, innovative and prepared to tackle whatever comes next.
Fortunately, there are plenty of opportunities to support this growth. The National Association of REALTORS® offers timely resources, skill-building programs and invaluable networking events throughout the year. I’m excited to make the most of these opportunities in 2025, and I hope you’ll join me in connecting with the AE community as we exchange ideas, learn together and continue growing.