Imagine if Harry Potter and the Sorcerer’s Stone had instead been titled A Boy With a Red Rock.

Which would you rather read?

When you’re planning educational courses for your members, keep in mind that titles are important. Titles that are too generic, too long or unmemorable may make your course fall flat. Here’s a quick primer to creating titles that draw people in:

  • Think about what makes your course special. Instead of “Contracts for 2025,” for example, consider “2025 Contracts Update: What’s In, What’s Out and Why?” (from Georgia REALTORS®).
  • Add puns, wordplay or jokes. For example, instead of “A Spotlight on Assistance Animals,” consider “Is That Pony a Pet? Understanding Assistance Animals” (from New York State Association of REALTORS®).
  • Make sure your clever title promotes your content. For example, consider “Start Me Up: New Agent Bundle” (from California Association of REALTORS®).
  • Test it! Once you have a couple of options, ask a focus group which title it prefers. Or you could promote the class with two titles and see which gets the most clicks or signups.
  • Ask yourself a question. Would you sign up for that course? If not, rework the title and make sure it packs a punch.

Adapted from “How to Write a Great Course Title” by Rahul Mehta.