Property marketing is always a challenge. How do you make sure your client's property gets the attention it needs? How do you make it easy for buyers to learn about your property? Some REALTORS® are turning to single-property websites to feature an individual property on a dedicated site. Is the time and effort of creating a single-property website worth it?
We've already done the research for you. References (formerly Field Guides) offer links to articles, eBooks, websites, statistics, and more to provide a comprehensive overview of perspectives. EBSCO articles (E) are available only to NAR members and require a password.
Why Single-Property Websites?
Single Property Websites: The Ultimate Guide 2017, (FitSmallBusiness Blog, Feb. 23, 2017)
The Single Property Website Dilema, (GeekEstate Blog, Dec. 14, 2015)
Are Single-property Websites Worth the Time Investment?, (Inman, Sept. 30, 2015)
Simplify Your Mobile Real Estate Site, (Inman News, Sept. 26, 2013)
Modern Single-Property Websites for Your High-End Luxury Listings, (Realty Biz News, Sept. 12, 2013)
The Benefits of Individual Property Websites, (Real Incentive, May 29, 2013)
Consumer Demand for Single Property Web Sites Ignites Sales of PowerSites, (RISMedia, Oct. 11, 2007)
Bring More Unique Exposure to Every Home, (Realty Times, May 3, 2006)
Marketing With Single-Property Websites
Adding a New Twist to “Tried and True”, (RIS Media, Feb. 15, 2017)
Why Single Property Websites Sell Homes, (CampaignTrack, Dec. 21, 2015)
Marketing With Single Property Websites, (Point2, Mar. 18, 2015)
Special Report: How to Deliver Technology Agents Need, (Inman News, Jan. 26, 2015)
Going Solo – The Rise of Single Property Marketing Websites, (Real Estate Pundit, Sept. 22, 2014)
Agents: Are You Sending Mixed Messages?, (Realty Times, Aug. 28, 2014)
The Best Santa Clarita Listing Agents Share Their Online Tricks, (Realty Times, Jan. 12, 2014)
4 Key Reasons to Choose WordPress for Your Real Estate Website, (GeekEstate, Mar. 13, 2012)
Secure Listings With Single Property Sites, (GeekEstate, Dec. 8, 2008)
Monday Morning Mobile: Coordination and Integration, (RISMedia, Feb. 7, 2011)
Single Property Websites, (GeekEstate, Jan. 24, 2008)
Give Searchers What They're Looking For, and Get the Lead, (Realty Times, Mar. 21, 2007)
High-Tech Marketing Solutions for REALTORS®, (Realty Times, Sept. 28, 2005)
eBooks & Other Resources
The following eBooks and digital audiobooks are available to NAR members:
501 Web Site Secrets (eBook)
Build Your Own Website, (Kindle, eBook)
Building a Web Site For Dummies (eBook)
Creating Web Pages For Dummies (eBook)
The Creative Person’s Website Builder, (Kindle, eBook)
I’ve Got a Domain Name-Now What? (Kindle, eBook)
Million Dollar Website (Kindle, eBook)
Put Your Business Online (eBook)
Web Marketing For Dummies (eBook)
Books, Videos, Research Reports & More
The resources below are available for loan through Information Services. Up to three books, tapes, CDs and/or DVDs can be borrowed for 30 days from the Library for a nominal fee of $10. Call Information Services at 800-874-6500 for assistance.
Above the Fold, (Cincinnati, OH: How, 2011) TK 5105.888 M553
The Culturally Customized Web Site, (Burlington, MA: Elsevier, 2005) HF 5548.5 N63
The Non-designer’s Web book: An Easy Guide to Creating, Designing, and Posting Your Own Web Site, (Berkeley, CA: Peachpit Press, 2006) HF 5548.5 W55
The Web Designer’s Idea Book, Volume 2, (Cincinnati, OH: HOW Books, 2010) TK5105.888 M42
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