REALTOR® Technology Survey

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NAR examined REALTORS®' current tech usage and their attitudes about the future of real estate technology.

Highlights

• Thinking back on the last 12 months, respondents found that these technology tools used in their businesses were very impactful:
  • eSignature (79%)
  • Lockbox (67%)
  • local MLS apps/technology (67%)
• Thinking about the next 24 months, respondents believe that these five technology tools will be very impactful in their business:
  • cyber security (31%)
  • 5G (30%)
  • drones (27%)
  • artificial intelligence (15%)
  • virtual reality (14%)
• Respondents found that these technology tools provided by their brokerage were very valuable:
  • eSignature (67%)
  • Lockbox/Showing tech (53%)
  • transaction management (45%)
  • video conference (40%)
• 35% of respondents agree that their Brokerage provides them with all the technology tools they need to be successful in their job, and 26% percent strongly agree.
• Respondents said that the technology tools provided by their MLS included:
  • property data and history (85%)
  • sales statistics (81%)
  • public records search (75%)
  • listing syndication (72%).
• Respondents said that the technology tools provided by their Local or State Association included:
  • forms (66%)
  • tech education (59%)
  • eSignature (46%)
  • Lockbox (39%)
  • tax information (39%)
• 89% of respondents use Facebook in their real estate business, 59% use Instagram, 53% use LinkedIn, and 26% use YouTube.
• 63% of respondents said the main reason for social media use in their real estate business was to promote listings.
• The top three tech tools that have given respondents (or their agents) the highest number of quality leads in the last 12 months were:
  • social media (46%)
  • their local MLS(30%)
  • customer relationship management (CRM) (26%)