Cover of the Technology Survey report

NAR examined REALTORS®' current tech usage and their attitudes about the future of real estate technology.

Key Findings

  • Thinking back on the last 12 months, respondents found that these technology tools used in their businesses were very impactful:
    • eSignature (79%)
    • Lockbox/showing tech (66%)
    • Cloud storage (48%).
  • 35% of respondents agree that their Brokerage provides them with all the technology tools they need to be successful in their jobs, and 28% strongly agree.
  • 92% of respondents use Facebook in their real estate business, 68% use Instagram, 52% use LinkedIn, and 26% use YouTube.
  • The top three tech tools that have given respondents (or their agents) the highest number of quality leads in the last 12 months were:
    • Social media (54%)
    • Customer relationship management (CRM) (36%)
    • Their local MLS (24%)
  • Respondents found that these technology tools provided by their brokerage were very valuable:
    • eSignature (67%)
    • Lockbox/Showing tech (53%)
    • Transaction management (45%)
    • Video conference (40%)
  • 52% of respondents were not at all familiar with Blockchain. 32% of respondents believe that Blockchain technology will have an impact on real estate in three to five years.
  • 54% of respondents were somewhat familiar with AI. 44% of respondents believe that AI currently has an impact on real estate.
  • 27% reported they were somewhat familiar with the Metaverse/AR/VR. 36% said they believe that the Metaverse/AR/VR will probably have an impact on real estate.
  • 41% of respondents were somewhat familiar with sustainability technology. 32% of respondents believe that sustainability technology currently has an impact on real estate.
Bar graph: Average monthly spending on technology tools

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