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Cover of the NAR Flash Survey: Economic Pulse report

On May 17 and 18, NAR conducted a flash survey of members on the impact of the coronavirus on their market. Of those who are working with home sellers with active listings, the majority reported changing how their clients’ homes are viewed while the home remains on the market. 92% reported that home sellers have made changes, including stopping open houses or requiring all those who enter the home to take appropriate precautions before entering the home.

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The campaign ads rally consumers to "Look for the R" for reassurance, resources, and reliable guidance on their path to property ownership.