Meeting the Needs of Buyers and Sellers During and After the Pandemic

Real estate agents provide high value, and during a pandemic need to meet high expectations.

Key Action Items for Agents During a Pandemic

• Actively help clients get more out of their online buying and selling experiences
• Pair virtual tours with written information about home improvements
• Be sure to include a tour of the neighborhood with the house tour
• Actively engage in the online search process for/with buyers
• Be prepared to limit number of visitors in a home at one time
• Keep it clean—stock up on sanitizer and wipes—they’re likely permanent
• Understand why buyers/sellers might be litigation-prone
• Know the protocols, follow them, and don’t be afraid to enforce them
• Talk to your clients on the phone and via Skype, FaceTime, and Zoom—don’t just text and email them
• Never forget your value—buyers and sellers need you, and they know it

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