How do you create an experience that delights your members? In the Fall 2025 issue of AExperience, Cape Fear REALTORS® CEO Janet Kane says it starts with listening. Read on for guidance on how to design an effective member satisfaction survey; deliver high value without a massive budget; create a clear and memorable culture statement; and turn around negative experiences to deepen engagement and build loyalty. Plus, HR columnist Carole Kaptur offers insights on creating a good employee experience, and Bob Taylor, CEO of the Grosse Pointe (Mich.) Board of REALTORS® explains the essential "Trust Triangle" you must have with members.
Note: This will be the last quarterly issue of the magazine, but the editors will continue to provide insights for association executives via the website, AExperience.
In This Issue
Exceptional member experience isn’t an initiative—it’s the heartbeat of a thriving association. Committing to "delight" inspires loyalty, trust and community.
“Why LIBOR—A Video Series,” is designed to empower members not just to renew membership, but to engage more deeply in their community.
Read this book for a compelling wake-up call and useful guide for association leaders as they navigate uncertain times.
As an association executive, you can make sure members get the most value out of Realtors Property Resource®. Here’s how.
Use his Q&A—featuring the top four questions received by NAR’s Member Support—in your email newsletters, social posts and more.
Think of it as speed dating, but with apps.
Try these tips to jumpstart your own thriving Young Professionals Network.
Membership value comes down to this: Do members love the benefits they’re getting from your association?
Research can help you figure out exactly how to deliver member value—and you don’t need a massive budget.
When handled thoughtfully & with intention, hard conversations can help deepen engagement with our members, leading to organizational improvement.
NAR’s Governance team offers this useful summary of changes to the Core Standards form.
Remember, employee engagement has a direct impact on member experience.
Q & A with Cape Fear REALTORS® CEO Janet Kane
