Race for Relevance: 5 Radical Changes for Associations (10th anniversary edition) by Harrison Coerver and Mary Byers offers a compelling wake-up call and useful guide for association leaders navigating the post-pandemic world.
Coerver and Byers emphasize the need for radical changes in governance, management and technology. The authors provide actionable insights to enable leaders to resize their boards for effective decision-making, focusing on core member services and embracing a digital-first approach.
While change can often be good, it’s something that many people are uncomfortable with or even fear.
This book is a practical tool for driving meaningful change to ensure associations thrive in a competitive environment. It pushes organizations to rethink outdated models and gives the tools needed for survival in today’s fast-evolving landscape. It’s a must-read for leaders steering associations through uncertain times.
