Effective Online Marketing

Overview

An online presence is a vital component of a real estate professional's marketing strategy. Because today's consumers want accurate information quickly and conveniently, real estate professionals must harness the features and capabilities of online marketing to meet these ever-increasing needs. Learn about online marketing basics, tips on marketing your website, and information on how to use email and blogging.

References

NAR Library & Archives has already done the research for you. References (formerly Field Guides) offer links to articles, eBooks, websites, statistics, and more to provide a comprehensive overview of perspectives. EBSCO articles (E) are available only to NAR members and require a password.


Infographic: Real Estate in a Digital Age

Online Mar​keting Basics

What You Absolutely *Must* Know about Digital Marketing in 2019 (The American Genius, Oct. 8, 2019)

How to Advertise in the Digital Age: Follow the 4 E’s (Forbes, Sep. 26, 2019)

What's Old is New Again: SMS Marketing (Forbes, Sep. 13, 2019)

Digital Marketing Trends You Need to Pay Attention to Now! (Business 2 Community, Jun. 25, 2019)

Legal & Policy ​Issues

Are Your Agents’ Social Media Ads Breaking the Law? (REALTOR® Magazine, Sep. 12, 2019)

Wait! That’s My Listing Photo! (REALTOR® Magazine, Sep. 2019)

Membership Marks Manual – Use on the Internet (National Association of REALTORS®)

Create a Social Media Usage Policy (National Association of REALTORS®)

NAR Internet Advertising Policy (National Association of REALTORS®)

CAN-SPAM Act: A Compliance Guide for Business (Federal Trade Commission, Sep. 2009)

Marketing Your Website

The Best Ways to Get Free Website Promotion (The Balance, Oct. 7, 2019)

How to Promote Your Website for Free? 10 Tips to Gain More Traffic (Hostinger, May 9, 2019)

10 Website Marketing Tactics Every Entrepreneur Should Do (Success Harbor, Mar. 26, 2019)

Digital Marketing Tips: 9 Ways to Market Your Website (Business 2 Community, Feb. 11, 2019)

Effective Email

Email Marketing: 64 Best Practices to Improve Your Campaign Success (Business 2 Community, Oct. 23, 2019)

Important Email Marketing Facts You Need to Know (ActiveRain, Oct. 10, 2019)

Why You Still Need an Email Newsletter (CustomerThink, Sep. 25, 2019)

6 Ways to Humanize Your Automated Email Marketing Campaign (Boss Magazine, Sep. 2019)

Blogging for Business

11 Effective Strategies to Build a Powerful Business Blog (Business 2 Community, Oct. 25, 2019)

Blog Marketing: What It Is and How to Do It (The Balance, Oct. 1, 2019)

Successful Real Estate Marketing: 5 Blogging Tips (Realty Biz News, Aug. 13, 2019)

The Real Purpose of Blogging for Your Business (Click First Marketing, May 7, 2019)

Compelling Blog Content Will Win You Leads (REALTOR® Magazine, Jun. 11, 2019)

Single Property Websites

Why You Should Build Property Websites for Your Listings (Rockhopper Media Group, Sep. 23, 2019)

How Single Property Websites Can Benefit Your Listing (Real Estate Photography Fort Myers, Sep. 9, 2019)

A Complete Single Property Website Features Checklist (ActiveRain, May 1, 2019)

Single Property Websites: 6 Best Builders 2019 (FitSmallBusiness Blog, Apr. 18, 2019)

Useful Websites

Get.REALTOR® (National Association of REALTORS®) – The term “REALTOR” is searched over 2 million times a month. Help consumers easily find you with a .realtor™ or .realestate web address.

The Property Marketing Tool Kit (REALTOR® Magazine Online) – This tool kit will help you create a marketing plan and allow you to determine the best place and tone for your property advertising.

The Beginners Guide to Online Marketing (QuickSprout) – A comprehensive introduction to online marketing.

e-PRO® certification (National Association of REALTORS®) — Earning your e-PRO® certification shows homebuyers and sellers that you're skilled in the advanced technologies and strategies that set them up for success.

Web Site Legal Issues (BitLaw) -- Discusses the legal issues involved with the creation of a web site.

eBooks & Other Resources

eBooks.realtor.org

The following eBooks and digital audiobooks are available to NAR members:

Digital Marketing for Dummies (Kindle, eBook)

Guerrilla Marketing on the Internet (Kindle, eBook)

42 Rules of Social Media for Small Business (Kindle, eBook)

200 Marketing Ideas for your Website (eBook)

301 Ways to Use Social Media to Boost Your Marketing (Kindle, eBook)

Blog Marketing: The Revolutionary New Way to Increase Sales, Build Your Brand, and Get Exceptional Results (Kindle, eBook)

Building a Website for Dummies (Kindle, eBook)

Creating E-Mail Newsletters (eBook)

Digital Photography for Dummies (eBook)

The Small Business Online Marketing Handbook (Kindle, eBook)

Turn Clicks Into Customers (Kindle, eBook)

Web Design (Kindle, eBook)

Books, Videos, Research Reports & More

The resources below are available for loan through Member Support. Up to three books, tapes, CDs and/or DVDs can be borrowed for 30 days from the Library for a nominal fee of $10. Call Member Support at 800-874-6500 for assistance.

The Art of Social Selling: Finding and Engaging Customers on Twitter, Facebook, LinkedIn, and Other Social Networks (New York, NY: Amacom, 2014)

Can't Buy Me Like: How Authentic Customer Connections Drive Superior Results (New York, NY: Portfolio/Penguin, 2013)

Youtility: Why Smart Marketing is about Help Not Hype (New York, NY: Portfolio/Penguin, 2013)

Social Media for REALTORS®: 101 Dos and Don'ts (Chicago, IL: National Association of REALTORS®, 2011)

101 Ways to Use Social Media in Real Estate : Work Less and Make More Mmoney with Ease (Keene, NH: RMCS Inc. 2010)

Social Media 101: Tactics and Tips to Develop Your Business Online (Hoboken, NJ: Wiley, 2010)


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The inclusion of links on this page does not imply endorsement by the National Association of REALTORS®. NAR makes no representations about whether the content of any external sites which may be linked in this page complies with state or federal laws or regulations or with applicable NAR policies. These links are provided for your convenience only and you rely on them at your own risk.

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Copyright

Real estate professionals must be cognizant of copyright issues when it comes to listing content, most notably in connection with listing photographs.

Commitment to Excellence

Developing and enhancing 11 competencies that indicate a REALTOR®'s commitment to ethics, advocacy, technology, data privacy, and customer service.