Culture Scan

At the intersection of real estate, media, and pop culture.
If you’ve been thinking about starting a podcast to build your business but don’t know where to start, online audio enthusiast Monica Neubauer has a simple piece of advice: Just dive in—but make sure you know why you’re doing it and what you hope to accomplish. Are you looking to attract more listings? Do you want to build your reputation as an expert in a certain aspect of real estate?
At the International Builders’ Show earlier this month, I was lucky enough to meet up with Mina Starsiak at the Owens Corning booth on the expo floor. Starsiak—a licensed real estate pro and REALTOR®—and her real estate attorney mother, Karen E. Laine, have been rehabbing and selling homes in the Fountain Square neighborhood of Indianapolis since 2007.
As a real estate professional, you’re surely aware of how important it is to stay abreast of the trends that affect your business. I’m betting your browsing history is filled with housing stats, news about local business developments, and features on design trends, among other things.

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