Culture Scan

At the intersection of real estate, media, and pop culture.
If you’ve been thinking about starting a podcast to build your business but don’t know where to start, online audio enthusiast Monica Neubauer has a simple piece of advice: Just dive in—but make sure you know why you’re doing it and what you hope to accomplish. Are you looking to attract more listings? Do you want to build your reputation as an expert in a certain aspect of real estate?

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The Culture Scan blog explores the intersection of real estate, media, and popular culture. If you have an example of how culture plays a role in your real estate business, feel free to send story ideas to REALTOR® Magazine’s Lauren Tussey. You can learn more about Culture Scan's focus here.

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