Profile of LGBTQ Home Buyers and Sellers

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This report examines data from 2015 to 2020. Differences are examined by LGBTQ, Non LGBTQ, Lesbian and Gay, and Bisexual buyers and sellers. There were  distinct differences between LGBTQ and Non LGBTQ homebuyers and sellers. 

NAR first added a question about sexual orientation to its annual Profile of Home Buyers and Sellers study in 2015. The percentage of home buyers and sellers who identified as lesbian, gay or bisexual has held steady at four percent since 2015. NAR added questions regarding gender and gender identity in 2019, and while transgender and gender non binary individuals made up less than one percent of buyers and sellers, they are at least eight percent of those identifying as LGBTQ. Given that Millennials now make up 37 percent of home buyers (2020 Profile of Home Buyers and Sellers), and given further shifting attitudes regarding orientation and identity among Generation Z, the proportion of buyers and sellers identifying as LGBTQ is likely to increase as well. NAR Research studies buyer behavior and characteristics of dozens of demographic profiles. This was a population of buyers NAR felt was important to study as a growing segment in order to better inform members and the public.


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