Wyoming REALTORS® may be a small association, but its members are a tour de force. More than 200 descended on the capital of Cheyenne—some traveling hundreds of miles across the state in snowy conditions—for the Riding with the Brand event at the association’s annual legislative meetings Jan. 23.
Tracy Kasper, president-elect for the National Association of REALTORS®, gave a powerful and inspiring speech about what it means to be a REALTOR®. Then, attendees met with industry leaders, toured the Riding with the Brand motorcoach and played in a fundraising cornhole tournament before greeting their legislators and community leaders that evening. “Wyoming knocked it out of the park,” Kasper says. “They were so gracious to everyone who attended. It was so perfectly stated that Wyoming’s association may be small, but they’re mighty.”
Wyoming REALTORS® raised more than $20,000 for RPAC during the event, which shows the power even a small association can wield. As the president of Wyoming REALTORS®, I can say that our legislators, members and community leaders witnessed firsthand the meaning of “REALTOR® Strong.”
–Wyoming REALTORS® President Scott Richard
From the Jersey Shore to downtown Phoenix, the National Association of REALTORS®’ Riding with the Brand motorcoach drove cross-country, arriving at Chase Field, Home of the Arizona Diamondbacks, for REALTOR® Day on Jan. 10.
This first-of-its-kind Arizona REALTORS® event, formerly known as REALTOR® Day at the Capitol, combined real estate, political advocacy, and Riding with the Brand—providing approximately 500 Arizona REALTORS® an opportunity to meet with their state legislators, learn about advocacy goals for the 2023 legislative session and hear insights from NAR Political Representative Jack Greacen, and 2023 NAR President Kenny Parcell.
“It was exciting to see how many of our members, elected officials and community leaders embraced Riding with the Brand through a better understanding of the importance of real estate and REALTORS® throughout Arizona,” says Arizona REALTORS® CEO Scott Drucker.
The Riding with the Brand pop-up added a unique and exciting experience for members, who descended in droves to climb aboard the REALTOR® motorcoach, play a friendly game of cornhole and take selfies in front of the branded REALTOR® motorcycle parked near home plate.
“Whenever you have the Speaker of the [Arizona] House, NAR President Parcell, and Arizona REALTORS® President Gibbs under one roof, engaging everyday REALTORS®, it’s a win,” says Arizona REALTORS® Government Affairs Director, Matthew Contorelli.
Aside from the exhilarating Riding with the Brand experience, REALTORS® had the opportunity to consider what their brand truly means and their role in driving home the REALTOR® difference.
“What excites our members the most is that Riding with the Brand is not something that Kenny Parcell and NAR leadership is doing for us. Rather, it’s something they are doing with us, which makes this event even more special,” says Drucker. Members left REALTOR® Day empowered and unified, with the knowledge that the brand is not defined by one person but rather by a shared responsibility. “We are the Brand; and we can make a difference in our communities, and our state at large.”
“What an honor it was to have President Kenny Parcell and NAR with us for REALTOR® Day at Chase Field,” says Arizona REALTORS® 2023 President, Eric Gibbs. “The Riding with the Brand experience reminded us of who we R: REALTORS®. We’re thrilled to continue Riding with the Brand in 2023 and beyond.”
–Teleia Galaviz, social media manager, Arizona REALTORS®
The REALTOR® brand rode into Atlantic City, N.J., in early December as part of the National Association of REALTORS®’ Riding with the Brand member activation tour.
More than 6,500 REALTORS® from New Jersey, New York and Pennsylvania were gathered for the Triple Play REALTOR® Convention and Trade Expo. In the expo area, members followed the Riding with the Brand logos on the floor to reach the branded motorcoach and motorcycle and to connect with state association leaders and 2023 NAR President Kenny Parcell.
Over the next 12 months, the Riding with the Brand tour is engaging with members nationwide to highlight their role in shaping the REALTOR® brand and emphasize opportunities to strengthen market conditions for U.S. consumers. The campaign kicked off at NAR’s REALTOR® Party Conference in Philadelphia, Nov. 29–Dec. 1, before heading to the Jersey Shore.
“It was truly an honor to be the second stop for NAR's Riding With the Brand campaign,” said New York State Association of REALTORS® President Jennifer Vucetic. “Members who attended our tri-state convention in Atlantic City felt supported by our national association, and it made Triple Play [now in its 21st year] that much more special. We appreciate the opportunity to be part of the campaign.”
“Triple Play is a unique experience where we are able to connect with members from all over the tri-state area,” said NJ REALTORS® 2022 President Robert White. “Welcoming the national brand and association into that mix created an even more meaningful and successful convention.”
‘Protect the Realm’
Brand building was a big theme of Triple Play. Keynote speaker Bethenny Frankel, founder and CEO of lifestyle brand Skinnygirl, spoke to a packed room about staying true to your authentic brand.
“Before my success, I didn’t think of the word ‘brand.’ It wasn’t discussed, but it is really important,” said Frankel, who gained fame as a cast member of Bravo’s “Real Housewives of New York.” In addition to founding Skinnygirl, Frankel is a New York Times bestselling author and a TV producer. She hosts a business podcast, Just B, and founded and launched BStrong, a worldwide initiative in partnership with Global Empowerment Mission to collect aid and donations to help people affected by natural disasters.
“The concept [of brand] is so important,” Frankel said, “even if it’s your own moral compass. I always know what my brand is: Protect the realm.”
That’s just what Riding with the Brand aims to do.
“Our members look forward to attending Triple Play every year to network with each other and gain valuable business insights,” said Pennsylvania Association of REALTORS® President Christopher Beadling. “Hosting NAR President Kenny Parcell, the Riding with the Brand bus and motorcycle, and keynote speaker Bethenny Frankel added an extra level of excitement to the event.”
–Colleen Oliver, director of public relations and marketing, NJ REALTORS®