Sales and Marketing

Targeting a particular client base can increase your customer pipeline. Follow this roadmap for branching out into a different market.

Younger generations are showing a desire to buy investment properties before—or even instead of—a primary residence.

Guillermo Teran, broker associate with Avanti Way Realty in Miami, still believes in the old-school lead generator of knocking on doors.

You provide immeasurable value when you help clients jump through big hoops on the way to the sale.

Highlights from the 2022 Profile of Homebuyers and Sellers.

Learn how a real estate pro hasn't let a slowing market affect her marketing efforts.

A collection of stories from real estate professionals detailing crazy, funny, or poignant experiences that have happened on the job.

Property managers are an important line of defense for investors and housing providers, helping to protect their bottom line. Know how to avoid common pitfalls that could hurt your clients’ rental income.

Keep checking in with your recent home buyers—because they may want to move sooner than you think.

New opportunities to sell products inside vacation properties could open a new income stream to property owners. There’s a role for real estate pros, too.