Sales and Marketing

Real estate professionals need to consider both the complexities of the market and the different valuation methods when measuring the effect of a harmful property condition or stigma.

Still don’t understand the National Flood Insurance Program’s new pricing methodology? Get an update from NAR’s Insurance Committee chair.

High-profile bank failures offer lessons worth sharing with your clients and customers.

The celebrated journalist shares with REALTORS® the common thread that runs through his most memorable stories: a call to purpose.

From the 2023 REALTORS® Legislative Meetings in Washington, D.C., May 6-11

Cash-strapped buyers need guidance on how to save money. Know the different types of loans that could help them.

From the 2023 REALTORS® Legislative Meetings in Washington, D.C., May 6-11

Proper documentation can help appraisers evaluate high-performance home features.

From the 2023 REALTORS® Legislative Meetings in Washington, D.C., May 6-11

More households have pets than children, Census data shows. Learn how to bring Americans’ love for their furry sidekicks into your marketing.

Consumer interest in sustainability is growing, but real estate pros express confusion about the impact on home value, according to a new NAR report.

A collection of stories from real estate professionals detailing crazy, funny, or poignant experiences that have happened on the job.