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This issue of Global Perspectives leads CIPS designees through the ins and outs of online advertising.
In This Issue
Today's advertising options make it easy for anyone to launch an online campaign.
The "big kid on the block," Facebook skews to a slightly older audience, but provides unmatched social media advertising opportunities.
Rich in images, Instagram is a perfect platform for promoting the best aspects of properties, lifestyles, and communities.
The dominant worldwide pay-per-click (PPC) advertising network, Google offers a myriad of options for text and image-based ads.
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