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This issue of Global Perspectives leads CIPS designees through the ins and outs of online advertising.
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In This Issue
Today's advertising options make it easy for anyone to launch an online campaign.
The "big kid on the block," Facebook skews to a slightly older audience, but provides unmatched social media advertising opportunities.
Rich in images, Instagram is a perfect platform for promoting the best aspects of properties, lifestyles, and communities.
The dominant worldwide pay-per-click (PPC) advertising network, Google offers a myriad of options for text and image-based ads.
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