Online Advertising

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This issue of Global Perspectives leads CIPS designees through the ins and outs of online advertising.

In This Issue

Woman talking about advertising campaign materials

Today's advertising options make it easy for anyone to launch an online campaign.

Woman using Facebook on a cell phone and laptop

The "big kid on the block," Facebook skews to a slightly older audience, but provides unmatched social media advertising opportunities.

Wooden camera with Instagram icons above it

Rich in images, Instagram is a perfect platform for promoting the best aspects of properties, lifestyles, and communities.

The dominant worldwide pay-per-click (PPC) advertising network, Google offers a myriad of options for text and image-based ads.

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Cover of the Volume 01 2019 issue of Global Perspectives: Online Advertising

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Cover of the October 2017 issue of Global Perspectives: After the Pin

After the Pin 2017

This issue examines three key aspects of laying a foundation for future success: your online identity, your niche market, and your network.

About Global Perspectives

Global Perspectives in Real Estate is a resource for global professionals, aimed at helping them globalize their local markets. Produced bi-monthly, this newsletter serves as a how-to guide and is full of useful and actionable tips. A free subscription is given to all Certified International Property Specialists (CIPS) designees.

Learn more about earning the CIPS designation

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