Consumer Access & Opportunity

The National Association of REALTORS® creates guidelines that foster efficient and convenient local broker marketplaces to ensure equity, transparency and market-driven pricing for home buyers and sellers. ​​​​​


Support Competitive Compensation

The free market sets broker commission costs within markets based on factors such as service, consumer preference and what the market can bear.


Provide Largest Home Sale Source

Each local broker marketplace provides instant exposure to the largest possible pool of potential buyers for sellers and the greatest number of housing options for buyers.


Lead the World

Because of NAR’s guidance, the U.S. model of broker marketplaces has no hidden or extra costs and provides verified, complete information.



World without NAR and MLSs

Without NAR’s guidelines for the local MLS broker marketplaces, information on homes would be inaccurate, unreliable and scattered across real estate sites, disadvantaging buyers and sellers.


Create Consumer Choice

Buyers and sellers have many choices about the brokers with whom they work – from how they are paid to specific expertise to customer service – all at market-driven prices.

Ensure Equity

All publicly marketed property listings are widely available and accessible to all consumers via their real estate broker on local MLS broker marketplaces.


Advance Affordability

The seller broker paying the buyer broker’s compensation for finding a buyer allows home buyers to have a better shot at affording a home and professional representation.

Source Reliable Data

Consumers can confidently rely on information because real estate agents share complete housing data backed by guidelines that ensure accuracy and transparency.

Competition in Real Estate Quotes - Consumer Access and Opportunity

Key Information

Local Broker Marketplaces Make Home Fantasies Realities

Local Broker Marketplaces Make Home Fantasies Realities Infographic


Economics of Buying a Home

Economics of Buying a Home Infographic


How Real Estate Compensation Works

It’s important for consumers looking to experience homeownership to understand how real estate agents are paid for the services they provide.