Consumer Access & Opportunity

Local broker marketplaces create the largest, most efficient and convenient markets that ensure equity, transparency and market-driven pricing for home buyers and sellers. ​​​​​


Advance Affordability

The seller broker paying the buyer broker’s compensation for finding a buyer allows home buyers to have a better shot at affording a home and professional representation.

Create Consumer Choice

Buyers and sellers have many choices about the brokers with whom they work – from how they are paid to specific expertise to customer service – all at market-driven prices.


Provide Largest Home Sale Source

Each local broker marketplace provides instant exposure to the largest possible pool of potential buyers for sellers and the greatest number of housing options for buyers.


Source Reliable Data

Consumers can confidently rely on information because real estate agents share complete housing data backed by guidelines that ensure accuracy and transparency.


Lead the World

The U.S. model of broker marketplaces is considered the best value, with no hidden or extra costs and with verified information that is more complete and accessible.

Ensure Equity

All publicly marketed property listings are widely available and accessible to all consumers via their real estate agent on local broker marketplaces.

Support Competitive Compensation

The free market sets broker commission costs within markets based on factors such as service, consumer preference and what the market can bear.

Competition in Real Estate Quotes - Consumer Access and Opportunity

Key Information

Economics of Buying a Home

Economics of Buying a Home Infographic


How Real Estate Compensation Works

October 13, 2022
It’s important for consumers looking to experience the American dream of homeownership to understand how real estate agents are paid for the services they provide. At the outset, the seller and that person’s listing broker agree on the amount the listing broker will receive for the services it provides to the seller. The listing broker and seller also discuss and agree upon an amount that the listing broker will pay a broker who successfully closes the transaction with a ready, willing and able buyer. For further information check out