How NAR Uses Census Data: 2020 Census

Census data are invaluable to the NAR research team. Based upon decennial census data, NAR is able to:

  • Analyze census data related to the number of homebuyers in a particular area or universe of sales;
  • Compare census data to NAR’s local and national figures;
  • Forecast and make projections about housing industry growth;
  • Evaluate trends in generational housing demands and populations at state and local levels;
  • Analyze migration trends of recent movers to identify potential customers and markets;
  • Identify trends in household formation; and
  • Better understand the population of homeowners who have been affected by natural disasters.

For additional information about the 2020 Census, please visit


2020 Census

The census is important for all REALTORS® because completing the Census survey means more resources for businesses and communities across the country.

Spread the word about the Census using the hashtag #REALTORSCount on Twitter, Facebook, and Instagram.

Message about why it is important to participate in the 2020 Census

See and share this infographic.

NAR 2020 Census Webinar
March 4, 2020 at 2PM (EST)

NAR will host a webinar with the U.S. Census Bureau on the importance of this year's decennial census and how census data are used.
Register today