In a Nutshell
- Social media is rapidly evolving and having a larger influence on the real estate industry. With great power, comes great responsibility. Therefore, associations need to be sure its volunteer leaders and staff use social media responsibly, particularly when representing the association.
- The issues with volunteer social media activity and staff social media activity are different. Therefore, the association should adopt two social media policies, one for volunteers and one for staff.
Nuts and Bolts
An association’s social media policy should help ensure that its social media activity does not damage the association’s image, and does not allow volunteers and staff to make any misrepresentation about the association, divulge confidential information or participate in illegal or defamatory activity.