Overview

With YouTube practically a household word and digicams and video-editing software becoming ever more sophisticated and affordable, digital video is suddenly where the action is. Property sellers and real estate professionals alike are finding out how easy and effective it is to create and post homemade virtual tours, neighborhood guides, and other videos to help sell real estate. Learn why and how to market real estate using videos on the Web.

References

NAR Library & Archives has already done the research for you. References (formerly Field Guides) offer links to articles, eBooks, websites, statistics, and more to provide a comprehensive overview of perspectives. EBSCO articles (E) are available only to NAR members and require a password.


Examples of What You Can Do With Video

Coronavirus: Buying, Selling Home Virtually on Staten Island (SILive, Mar. 31, 2020)

Real Estate Agents Adapt to Coronavirus Pandemic (Local DVM, Mar. 30, 2020)

Intown’s Real Estate Market Readjusts, Adapts During Coronavirus Pandemic (Atlanta Intown Paper, Mar. 30, 2020)

Real Estate Agents Use Robots to Adapt to Coronavirus (ABC 30, Mar. 28, 2020)

Real Estate Video Marketing Ideas & Examples (Promo Blog, Jun. 24, 2019)

How to Create Facebook Real Estate Video Ads That Turn Viewers into Leads (Homespotter Blog, Mar. 20, 2019)

10 Real Estate Videos to Inspire Your Agency (Placester, Jan. 16, 2019)

10 Ways to Use Video in Your Real Estate Business (RIS Media, Jan. 16, 2019)

Why Use Video in Online Marketing

Explore Portland Real Estate Open Houses from Your Couch with 3D Virtual Tours (OregonLive, Mar. 28, 2020)

An Agent’s Guide to Marketing During a Pandemic (HousingWire, Mar. 27, 2020)

Real Estate Businesses Use Flexible Viewing to Sell Amid COVID-19 Concerns (WANE, Mar. 27, 2020)

NYC Real Estate Agents Explore Alternatives to Open Houses Amid Coronavirus Outbreak (Curbed New York, Mar. 12, 2020)

3 Digital Marketing Trends You Can't Ignore In 2020 (Forbes, Feb. 11, 2020)

Why Real Estate Video Marketing is Essential in 2020 (Brafton, Jan. 27, 2020)

Real Estate Video Marketing: Tips and Best Practices (Kapwing, Jun. 25, 2019)

Real Estate Video Marketing Ideas & Examples (Promo, Jun. 24, 2019)

Why You Should Use Real Estate Video Marketing to Showcase Properties (Broker Pulse, Jul. 25, 2019)

Why Video is So Important for Real Estate Marketing (Realty Digital Marketing, Jul. 1, 2019)

5 Reasons Why You Should Use Video Marketing to Drive Sales (Campaign Monitor, Jul. 2019)

Video Isn’t Just for YouTube Anymore: How to Use Video Marketing for Your Brand (Forbes, Jun. 17, 2019)

If a Picture Says 1000 Words, Then Video is… Priceless (Quicksprout, Mar, 28, 2019)

Getting Started Online

A Marketer’s Guide to Launching a Facebook Live Campaign (Business 2 Community, Mar. 29, 2020)

LI agents Offer Virtual Tours to Replace Open Houses Amid Coronavirus (Newsday, Mar. 20, 2020)

How to Create a Successful Digital Marketing Presence (Forbes, Mar. 16, 2020)

Long Island SEO Company, fishbat, Shares 5 Tips on Creating Engaging Videos that Attract New Customers (PR Newswire, Mar. 13, 2020) E

20 Pre-Production Tips to Create Successful Video Content in 2020 (Single Grain, Mar. 4, 2020)

7 Top Tips to Create a Killer Video Content Strategy (Mention, Jan. 10, 2020)

Real Estate Video Marketing: A Complete Guide (Animoto, Nov. 12, 2019)

How to Create an Amazing Real Estate Video on a Budget (AZ Big Media, Oct. 6, 2019)

How to Make a Video: a Step-by-Step Guide (HubSpot, Jun. 20, 2019)

How to Build a YouTube Channel for Your Real Estate Business (Homespotter, Apr. 18, 2019)

Keeping Your Cool While Livestreaming (REALTOR® Magazine, Jul. 12, 2019)

8 Essential Tips for Real Estate Video Marketing (WordStream, Jun. 5, 2019)

Digital Marketing for Real Estate: 11 Ideas to Use Today (ABOVE, Jan. 30, 2019)

5 Tactics for Braving the Video Marketing World (RISMedia)

How to Hire the Right Real Estate Videographer (Placester)

Web Resources

CNET Reviews: Camcorders – Reviews and comparisons of digital video cameras from the technology experts at CNET.

Facebook Live (Facebook, 2018) – "People love watching video, which is why we've built a dedicated place to watch this engaging content on Facebook. While your current fans will be able to keep up here and in News Feed, the experience will help new followers discover you too."

Periscope (Periscope, 2018) – "While there are many ways to discover events and places, we realized there is no better way to experience a place right now than through live video. A picture may be worth a thousand words, but live video can take you someplace and show you around."

Video Camera Tutorials (Media College) – Step-by-step guides to various aspects of using a video camera.

FaceTime – Learn how to use FaceTime to make video and audio calls from your iPhone, iPad, or iPod touch.

Matterport – “Create experiences like nothing you’ve ever seen before. With a single scan, you can automatically create 3D walk-throughs, 4K print quality photos, schematic floor plans, OBJ files, point clouds, videos, and other media.

Messenger –“ Hang out anywhere, anytime by getting on a call or a group video chat.

Skype Meet Now – Generate your free unique link with one click, share it with participants and enjoy effortless meetings with Skype. Full set of features at your disposal.

TruPlace – “For buyers looking to be guided through a property visually, TruPlace has Walkthrough Videos that escort viewers to each room. These video products are available at varying lengths from 1-minute to 4-minutes long, regardless of property size.”

Zoom – “ Simplified video conferencing and messaging across any device.”

Books, eBooks, & Other Resources

eBooks

The following eBooks and digital audiobooks are available to NAR members:

The Complete Idiot's Guide to Skype for PCs (eBook)

Facebook Marketing for Dummies (eBook)

How to Shoot Video That Doesn’t Suck (Kindle, eBook)

Master Facebook (Kindle, eBook)

Skype for Dummies (Kindle, eBook)

Video Marketing for Dummies (eBook, Kindle, Audiobook)

The Complete Idiot’s Guide to Digital Video (eBook, Kindle)

Digital Video Essentials: Shoot, Transfer, Edit, Share (eBook)

Digital Video for Dummies (eBook)

Put Your Business Online (eBook)

Videoblogging for Dummies (eBook)

Books, Videos, Research Reports & More

The resources below are available for loan through Member Support. Up to three books, tapes, CDs and/or DVDs can be borrowed for 30 days from the Library for a nominal fee of $10. Call Member Support at 800-874-6500 for assistance.

YouTube for Business (Indianapolis, IN: QUE, 2009) HF 5415 M61


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The inclusion of links on this page does not imply endorsement by the National Association of REALTORS®. NAR makes no representations about whether the content of any external sites which may be linked in this page complies with state or federal laws or regulations or with applicable NAR policies. These links are provided for your convenience only and you rely on them at your own risk.

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