NAR Library & Archives has already done the research for you. References (formerly Field Guides) offer links to articles, eBooks, websites, statistics, and more to provide a comprehensive overview of perspectives. EBSCO articles (E) are available only to NAR members and require a password.
What You Can Do With Video Marketing
How to Create a Virtual Tour for Real Estate in 8 Steps (+ Examples) (Fit Small Business, Jun. 9, 2022)
“Virtual tours, like video walk-throughs, 3D virtual tours, and interactive 360-degree virtual tours, allow prospective buyers to interact with a home and look at features in detail without being on-site. To create a virtual home tour, start by choosing your equipment and planning your shots before taking your photos. Additional details like leveling the tripod, staging each room, and using virtual tour software are also essential to creating a virtual tour.”
Real Estate Influencer Goes Viral on TikTok (RISMedia, Jun. 8, 2022)
“I got 100% of my business from TikTok almost instantly. When creating videos, you find that there’s so much knowledge that you possess as an agent. I’ve learned that I can’t just know something, but rather, I have to be able to explain it in a very digestible way. I’ve benefited from my real estate knowledge, as well as my ability to adapt to different types of people, scenarios and situations.”
Own the Role of Producer: Video Marketing with Latham Jenkins (Inman, Apr. 29, 2022)
“Jenkins realized early on that to successfully market this one-of-a-kind listing, he needed to sell the setting rather than the house. Thus, before shooting the video, he spent an “extraordinary” amount of time observing the property. Jenkins loved being on the property at first light to capture the elk grazing. He learned where he could capture the best sunsets. He brought friends to catch fish and showcased their delight in the video itself. He hosted dinner parties at the property to show how the setting enabled beautiful moments to unfold.”
Playhouse is a New App for Real Estate Video Listings (Realty Biz News, Apr. 5, 2022)
“Playhouse allows users quickly and easily scroll through short videos of active real estate listings on the app. The user experience is similar to the one on TikTok. What makes Playhouse a bit different is that users can also browse listings using a map. In addition, if they look for something specific, they can apply filters—last but not least, browsing on Playhouse also enable users to learn more about homes and their neighborhoods.”
Cleaner Video Marketing (REALTOR® Magazine, Oct. 2020)
“It's getting easier all the time to make and distribute videos, but shooting a home tour with your smartphone quickly and without proper planning will keep you from delivering a polished production that will help sell a listing.”
Getting Started Online
The Next Generation of Marketing Tools is Here (Chicago Agent, Jul. 4, 2022)
“If you have ever wondered how longtime agents get buyers and sellers to think of them, and only them, when it comes time to make a move in real estate, keep reading. Pop-up ads fueled by artificial intelligence, TikTok videos that make a lasting impression in under 60 seconds and opinion polls that engage followers online are a few of the ways veteran agents stay in front of clients and leverage the wide net cast by social media to maximize referrals — the lifeblood of any business.”
Leveraging TikTok to Bild Your Brand (REALTOR® Magazine, May 5, 2022)
“Video-sharing app TikTok is surging in popularity, jumping from approximately 5 million users in 2019 to over 1 billion in 2022. It also boasts the highest engagement rate of any social media site, clocking in at 18%—far higher than Instagram’s 3.6% and Facebook’s 1.7%.
7 Real Estate Video Editing Tools for Successful Video Marketing (Realty Biz News, Feb. 2, 2022)
To many, editing video and audio footage is the most challenging part of the video marketing experience. The following tools allows make editing significantly easier, and allow for publishing on many popular platforms; Vimeo Create, Magisto Real Estate Video Maker, InVideo Video Maker, Animoto for Real Estate, Filmora Business, Renderforest, and AdobePremiere Pro.
10-Plus Video Marketing Tips for Real Estate Agents (RISMedia, Oct. 15, 2022)
While making video content may come second nature to many, it requires its own unique set of skills. Follow these tips to start out on the right foot: find your audience; have a solid idea before you start filming, make sure your video stands out, make a script, get the proper equipment, and highlight your personality!
The Ultimate Guide to Real Estate Video Marketing (Placester, 2021)
“In this article, we’ll take an in-depth look at best types of video for real estate marketing, provide examples, discuss how to effectively market videos online, and finish by looking at the different production options available.”
CNET Video Camera Reviews – Reviews and comparisons of digital video cameras from the technology experts at CNET.
Facebook Live – "People love watching video, which is why we've built a dedicated place to watch this engaging content on Facebook. While your current fans will be able to keep up here and in News Feed, the experience will help new followers discover you too."
FaceTime – Learn how to use FaceTime to make video and audio calls from your iPhone, iPad, or iPod touch.
Matterport – “Create experiences like nothing you’ve ever seen before. With a single scan, you can automatically create 3D walk-throughs, 4K print quality photos, schematic floor plans, OBJ files, point clouds, videos, and other media.
Messenger –“ Hang out anywhere, anytime by getting on a call or a group video chat.
Skype Meet Now – Generate your free unique link with one click, share it with participants and enjoy effortless meetings with Skype. Full set of features at your disposal.
TruPlace – “For buyers looking to be guided through a property visually, TruPlace has Walkthrough Videos that escort viewers to each room. These video products are available at varying lengths from 1-minute to 4-minutes long, regardless of property size.”
Video Camera Tutorials – Media College provides step-by-step guides to various aspects of using a video camera.
Zoom – “ Simplified video conferencing and messaging across any device.”
Books, eBooks, & Other Resources
The following eBooks and digital audiobooks are available to NAR members:
The Complete Idiot's Guide to Skype for PCs (eBook)
Facebook Marketing for Dummies (eBook)
How to Shoot Video That Doesn’t Suck (eBook)
Master Facebook (eBook)
Skype for Dummies (eBook)
Video Marketing for Dummies (eBook, Audiobook)
The Complete Idiot’s Guide to Digital Video (eBook)
Digital Video Essentials: Shoot, Transfer, Edit, Share (eBook)
Digital Video for Dummies (eBook)
Put Your Business Online (eBook)
Videoblogging for Dummies (eBook)
Books, Videos, Research Reports & More
As a member benefit, the following resources and more are available for loan through the NAR Library. Items will be mailed directly to you or made available for pickup at the REALTOR® Building in Chicago.
YouTube for Business (Indianapolis, IN: QUE, 2009) HF 5415 M61
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