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Settlement Agreement Facts Toolkit

The National Association of REALTORS® resolved nationwide claims brought by home sellers related to broker commissions. As an extension of your continued advocacy for NAR and our industry, we encourage you to share the facts about the settlement. In addition to engaging with and sharing NAR content, the below sample copy and creative can be shared with your networks. This web page will be regularly updated with new social copy and assets.

For additional content to promote beyond the settlement agreement, visit ThatsWhoWeR.realtor to view the consumer campaign ads and to leverage one-click advertising and social assets to share. The campaign demonstrates the expertise of REALTORS® helping their clients navigate the risks, pitfalls, and complexities of buying or selling a home or property, reinforcing their expertise, commitment, and consumer-first approach.

Social Media Assets

Download and use these social media assets.

Social Media Copy

Suggested Social Post Copy 1: The National Association of REALTORS® [TAG] fought to include all members in the release and was able to ensure more than one million members are included. I'm proud of NAR's efforts to continue to do what is needed to lead our industry forward. Learn more: https://bit.ly/3Tost4O #NARFacts

Suggested Social Post Copy 2: The National Association of REALTORS® [TAG] does not set commissions – they are negotiable. Learn how NAR is correcting the record following recent inaccuracies in media coverage at https://bit.ly/493Foxd #NARFacts

Suggested Social Post Copy 3: The National Association of REALTORS’® [TAG] settlement agreement preserves Americans’ choices when it comes to real estate services when buying or selling a home. Learn the facts at https://bit.ly/3Tost4O #NARFacts

Suggested Social Post Copy 4: Proud to be a part of The National Association of REALTORS® [TAG], which continuously advocates for local, state, & federal policy initiatives that strengthen Americans' ability to own, buy, & sell property. Learn more at https://bit.ly/3x2ijOa #NARFacts

Suggested Social Post Copy 5: For 100+ years, the National Association of REALTORS® [TAG] has been a champion for homeownership & private property rights in America. With allies across the political spectrum, NAR is dedicated to non-partisan advocacy work hyper-focused on issues affecting the real estate industry. More at https://bit.ly/3x2ijOa #NARFacts

Suggested Social Post Copy 6: For 100+ years, the National Association of REALTORS® [TAG] has been a champion for homeownership and private property rights in America. Proud to be a part of an organization that is on the front lines collaborating with industry leaders on critical issues in real estate. Learn more at https://bit.ly/3x2ijOa #NARFacts

Suggested Social Post Copy 7: The National Association of REALTORS® [TAG] offers programs and resources designed to support members' success in today's market. I encourage you to see how NAR's work serves members, protects the rights of property owners, and advances the real estate profession at https://bit.ly/3IQUFXH #NARFacts

Suggested Social Post 8: The National Association of REALTORS® [TAG] works together with state and local associations. This allows the REALTOR® organization to use its combined resources to shape policy, support members, and advance the real estate industry. See how at https://bit.ly/3IQUFXH #NARFacts

Suggested Social Post 9: Misinformation about the National Association of REALTORS® [TAG] settlement agreement has been pervasive in the media over real estate commissions. Learn the truth and the facts you should know at https://bit.ly/3vsSF4K #NARFacts

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