Overview

For most REALTORS®, social media has become an integral part of their marketing and communication efforts with clients, family, and friends. This new media also brings with it some concerns over privacy and security. The rules of the game keep changing. Gone are the days when 'default' options are good enough. Learn about concerns with various popular social media sites, and gain tips and suggestions to protect your privacy and identity.

References

NAR Library & Archives has already done the research for you. References (formerly Field Guides) offer links to articles, eBooks, websites, statistics, and more to provide a comprehensive overview of perspectives. EBSCO articles (E) are available only to NAR members and require a password.


Social Media Use for Real Estate Professionals

Is Now the Time to Boost Your Social Media Advertising? (REALTOR® Magazine, Apr. 28, 2020)

How to Use Hashtags: A Quick and Simple Guide for Every Network (HootSuite, Apr. 15, 2020)

The Complete Guide to Social Media Video Specs in 2020 (Hootsuite, Apr. 13, 2020)

11 of the Best Social Media Analytics Tools (Free and Paid) (Hootsuite, Apr. 2, 2020)

Real Estate Marketing in 2020: What You Need to Know to Grow (Easy Agent Pro, Nov. 11, 2019)

How to Effectively Use Social Media for Real Estate (Sprout Social, Aug. 22, 2019)

15 Real Estate Social Media Marketing Tips From Top Agents (The Close, Aug. 22, 2019)

Social Media Fact Sheet (Pew Research Center, Jun. 12, 2019)

Share of U.S. Adults Using Social Media, Including Facebook, is Mostly Unchanged Since 2018 (Pew Research Center, Apr. 10, 2019)

Social Media for REALTORS® Series Tips and Videos (National Association of REALTORS®)

Using Privacy & Security Settings

Read the privacy policies of Facebook, Foursquare, Google+, Instagram, LinkedIn, Twitter

How to Set Your Social Media to Control Who Sees What (Wired, May 18, 2020)

Americans and Privacy: Concerned, Confused, and Feeling Lack of Control Over Their Personal Information (Pew Research Center, Nov. 15, 2019)

Implementing Privacy on Social Media (Forbes, Oct. 1, 2019)

Protecting Your Social Media Privacy (Norton, May 3, 2019)

Social Networking Privacy: How to Be Safe, Secure, and Social (Privacy Rights Clearinghouse, Mar. 25, 2019)

How to Manage Your Social Media Privacy Settings (The University of Texas at Austin Center for Identity)

eBooks & Other Resources

eBooks.realtor.org

The following eBooks and digital audiobooks are available to NAR members:

30 Days to Social Media Success (eBook)

42 Rules of Social Media for Small Business (Kindle,eBook)

42 Rules for 24-Hour Success on LinkedIn (Kindle,eBook)

Auditing Social Media: A Governance and Risk Guide (eBook)

Complete Idiot's Guide to Facebook® (eBook)

I'm on Facebook—Now What??? (eBook)

I'm on LinkedIn—Now What??? (eBook)

LinkedIn for Dummies® (Kindle, eBook)

Manager's Guide to Social Media (eBook)

Maximize Your Social (Kindle, eBook)

Social Media Marketing (Kindle, eBook)

Top 10 Reasons Why You Should Have Your Profile in Social Media Networking Sites—And Much More—101 World Class Expert Facts, Hints, Tips and Advice on Social Media (eBook)

The Truth About Facebook—How to Use Facebook for Marketing and Advertising, and Much More—The Facts You Should Know (eBook)

Twitter for Dummies (Kindle, eBook)

Social Media Marketing: A Strategic Guide (eBook)

New titles are being added all the time. Do your own search in the eBook Collection. Try 'social media' as a term in the 'search eBook Collection' box.

What to Post: How to Create Engaging Social Media Content that Builds Your Brand and Gets Results (for Real Estate!)


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The inclusion of links on this page does not imply endorsement by the National Association of REALTORS®. NAR makes no representations about whether the content of any external sites which may be linked in this page complies with state or federal laws or regulations or with applicable NAR policies. These links are provided for your convenience only and you rely on them at your own risk.

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