Spring 2012: Tech Tools

Organize, manage, and get the most out of them.

The Spring 2012 issue of REALTOR® AE introduces the winners of the Best Association Web Site Contest; spotlights technology to help associations and their AEs gain an edge; and updates AEs on major NAR initiatives and campaigns.

In This Issue

Adapting to new technologies isn’t a choice for association executives; it’s a necessity. Beyond the charge of managing effective associations, we serve an important role model function for our members. REALTORS® look to us for best practices involving which tech tools we use and how we employ them in our daily business practices.

Amy DuBose, RCE, association executive of the San Marcos Area Board of REALTORS®, Texas, received the Tom D. Morton Award for excellence in association management this year. Her work growing membership, increasing TREPAC participation, and reviving the education program has contributed greatly to the success of her local association.

With its first full year under its belt, RAMCO announced it is revising its implementation package plan, updating the fee structure, and expanding its training staff. RAMCO is an association management software system developed as a project of the Association Executives Council of NAR to meet the specific, unique needs of the executives and staff of REALTOR® associations.

Tracy Lee Elmore, 48, association executive of the Sussex County Association of REALTORS®, Md.; David “Sandy” Hendrick, 68, former AE of the Central Oregon Association of REALTORS®; Ken Motta, 78, CEO of Yuma Association of REALTORS®, Ariz.

Tablet computers, especially the iPad—and the applications created specifically for them—are revolutionizing the way association executives get things done. RAE asked AEs for the top tablet computer and smart phone applications that have changed the way they work.

We offer steps—from the brainstorming process through a basic implementation—that provide you with great tools to keep your strategic plan alive and show you how to demonstrate your association’s value to your membership.

If you think running a REALTOR® association is enough of a technological challenge, Reggie McCrary, RCE, EVP of the Atlanta Board of REALTORS®, runs six REALTOR® associations and a full-service real estate school. Learn what advice he offers AEs on using technology for project management.

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