NAR Library & Archives has already done the research for you. References (formerly Field Guides) offer links to articles, eBooks, websites, statistics, and more to provide a comprehensive overview of perspectives. EBSCO articles (E) are available only to NAR members and require the member's nar.realtor login.
Partnership & Team Basics
Comparing Real Estate Team and Brokerage Profitability (Real Trends, Nov. 17, 2021)
A team usually has been formed, based on all the interviews and research we’ve done, when a good agent says, “I’ve got more clients and customers than I can reasonably handle” or “I want to build something a little more than a sole practitioner can build, and I will then find a way to generate more clients and customers and add buyers agents, administrative people as I need to, to grow.”
What's Involved in Starting a Partnership? (National Mortgage Magazine, Jun. 19, 2021)
The business structure you choose will be one of the most crucial decisions you'll need to make. Because your choice will affect so many aspects of your business—how you manage it, how taxes are handled, your level of personal liability, and more, consider getting guidance from trusted legal and accounting professionals.
How to Share Vision with Your Real Estate Team (RISMedia, May 3, 2021)
While culture goes a long way in creating a shared vision, you can’t forget about the data. Be sure your team is tracking and reporting key numbers. This allows for more precision when setting goals and benchmarks. Reporting numbers gives the team a more specific understanding of how close you’re getting to your goals.
How to Build a Rockstar Real Estate Team in 9 Simple Steps (Follow Up Boss, Mar. 31, 2021)
Even if you’re successful as a solo agent, leading a team requires its own special set of skills. “[Many agents] don’t understand the amount of transformation that needs to take place to go from being a top agent to a top team leader,” says Taylor Hack of HACK&Co. But if you’ve got the leadership chops (or are willing to develop them), then starting a team might be the right move for you.
How to Build an All-star Real Estate Team (Fit Small Business, Mar. 16, 2021)
Being a team leader, you must wear several hats. You need to be ready to step into any position at any time as if you were the head cook and bottle washer. You also must be able to multitask, switch gears, problem-solve, motivate, listen, be patient, innovate, and be tough and soft—sometimes at the same time.
How Successful Teams Make It Work (REALTOR® Magazine, Jan.-Feb. 2021)
The most successful teams that Randal Lautzenheiser, managing broker and owner of Atlanta Intown Real Estate Services, has seen at his company have grown organically. Usually they’ve involved two people who’d been working independently but found themselves with more leads than they could handle. They paired up and brought others on board.
5 Tools to Help Real Estate Teams Succeed in 2021 (Tech Republic, Jan. 27, 2021)
With a global community of one billion, Instagram TV (IGTV) is a valuable tool for real estate agents to showcase properties and do virtual showings geared to a broad or targeted audience. IGTV gives real estate agents a way to build their Instagram presence, grow their followings, and expand their exposure.
Considering a Partnership or Team?
Can a Husband-and-Wife Real Estate Team Work? (Scioto County Daily News, Jan. 7, 2022)
Real estate agents need to wear many hats, from expert administrators to smiling salespeople. Think about the things each of you is best at and figure out who will excel at what task. Try writing out your strengths and weaknesses, as well as the main responsibilities of your real estate team. You’ll probably see some roles that work better for you and better for your spouse.
6 Reasons Why You Should Consider Joining a Real Estate Team (Kyle Handy, Oct. 11, 2021)
Every experienced real estate agent knows that you make money based on the number of hours you work. But that doesn’t mean that you want to always be on call. By working for a team (especially within a boutique brokerage), you can free up more of your time for your lifestyle.
Joining a Real Estate Team - Is It Worth It? (The CE Shop)
Working in a team environment means that you should always have people cheering you on - and vice versa. You’re all working toward a common goal, and support from your team is a priceless benefit of joining a real estate team.
eBooks & Other Resources
The following eBooks and digital audiobooks are available to NAR members:
All Star Sales Teams (eBook)
Boomerang! Coach Your Team to Be the Best and See Your Customers Come Back Time After Time! (eBook)
Building Better Teams (eBook)
Complete Partnership Book (eBook)
Co-Leaders: the Power of Great Partnerships (Audiobook)
The High-Performing Real Estate Team (eBook, Audiobook)
Manage Teams Successfully (eBook)
Never Fly Solo (eBook)
Nice Teams Finish Last (eBook)
Overcoming the Five Dysfunctions of a Team (eBook)
Smart Leaders, Smarter Teams (eBook)
The Hedgehog Effect (eBook)
The I in Team (Audiobook)
The Ideal Team Player (eBook)
Virtual Teams (eBook)
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