CHICAGO (March 23, 2023) – Second Century Ventures, the strategic investment arm of the National Association of Realtors®, announced today the early acceptance of two companies as part of the 2023 REACH U.S. programs. REACH is a scale-up program that helps propel technology companies throughout the real estate, finance, banking, home services and insurance industries.


“The early selection of these companies demonstrates the speed at which Second Century Ventures and REACH operate to equip real estate professionals, across all sectors, with top tools to accelerate their businesses,” said Dave Garland, managing partner, Second Century Ventures. “We are tremendously impressed by Real Grader and APM Help, for both their solutions and their teams’ passion for advancing innovation. They will join a portfolio of more than 200 companies that have demonstrated immense value for the real estate ecosystem worldwide.”

The companies chosen for early acceptance to the 2023 REACH and REACH Commercial programs are:

  • Real Grader measures, manages and maximizes digital presence for real estate professionals. Its most recent product launch, the Instacard® – a digital business card – has already been adopted by tens of thousands of agents, brokers and MLS organizations worldwide; and

  • APM Help assists property managers with audit, accounting, finance, and technology to run their businesses better. Clients can manage their entire back office while accessing a curated marketplace of partner solutions with preferred pricing and seamless integrations.

The 2023 REACH and REACH Commercial programs mark the 11th and 4th years of operation, respectively. This year’s rosters of companies will leverage the longstanding success of the REACH program – which saw its 2022 U.S. portfolio raise more than $240 million and secure numerous strategic partnerships across the corporate landscape while incorporating feedback from Realtors® in the development of various new products and services.

Real Grader was featured at the 2022 Miami Realtors® Rock the Market event as part of the REACH Labs initiative.

“It has always been a vision to team up with the people at REACH,” said Alex Montalenti, CEO, Real Grader. “We look forward to leveraging their knowledge, mentorship and partners to advance our adoption nationwide and worldwide. We are confident that this will accelerate our growth and expansion in the industry.”

APM Help founder and CEO Taylor Hou also shared his excitement to join the 2023 program.

“We built APM Help to assist commercial brokers and it was a natural fit to work with REACH to help accelerate our vision to be the ‘easy button’ for brokers to manage properties,” Hou said. “We are excited to work with Second Century Ventures and REACH to help brokers diversify their businesses while managing their rentals with our AI-powered property management solutions.”

REACH will announce the remaining participants for the highly-competitive 2023 program in mid-April. The program will offer its incoming cohort a robust curriculum comprised of education, mentorship, exclusive networking opportunities and significant exposure to the global real estate marketplace. To learn more about REACH and how you can get involved, visit

About NAR

The National Association of Realtors® is America’s largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. The term Realtor® is a registered collective membership mark that identifies a real estate professional who is a member of the National Association of Realtors® and subscribes to its strict Code of Ethics.


REACH is a unique technology scale-up program created by Second Century Ventures, the most active global fund in real estate technology. Backed by the National Association of Realtors®, Second Century Ventures leverages the association's more than 1.5 million members and an unparalleled network of executives within real estate and adjacent industries. The REACH program helps technology companies scale across the real estate vertical and its adjacent markets through education, mentorship and market exposure. For more on REACH, visit

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