REACH is a unique technology scale-up program created by Second Century Ventures, the most active venture fund in the global real estate technology space. Backed by the National Association of REALTORS®, SCV and REACH leverage the association’s more than 1.5 million members and an unparalleled network of executives within real estate and adjacent industries. The REACH program helps technology companies launch into the real estate vertical and its adjacent markets. The program provides education, mentorship and market exposure to one of the world’s largest industries. 

SCV operates the award-winning REACH technology scale-up program, which has provided mentoring and exposure to more than 200 start-up companies since its founding in 2013.


REACH invests REALTOR® expertise and insights into helping launch and scale real estate technologies. 


Those insights are a critical component of the ongoing development of many REACH company products and services, along with the traction many companies achieve. 

REACH expanded its program in 2019 to offer two cohorts for the U.S. market - one focused on technologies for the residential market, and a new cohort, REACH Commercial, dedicated to accelerating technology for the commercial real estate sector.

REACH Commercial focuses on advancing technologies that impact all aspects of the commercial real estate marketplace and allow REALTORS® the opportunity to get in on the ground floor with platforms that could radically change how we buy, lease, work, and live in commercial properties.

In 2019, the REACH program began expanding globally. REACH now operates programs in Canada, Latin America, Australia, and the U.K.

Expanding to the Commercial market as well as overseas allows REACH and NAR to develop a thriving new marketplace of ideas and further enhance their networks of industry professionals, strategic partners, investors, and mentors.

In 2022, REACH opened the REACH Labs program for REALTOR® Associations and MLS teams, to help them engage more deeply and systematically with the startup community in their respective area, and source even more innovation for members.