Hear from three real estate professionals about how they generate leads online.

© FG Trade - E+ / Getty Images

Aarohi Shah

“I’ve generated many leads via Instagram by consistently posting valuable content and fun boomerangs [short videos that loop back and forth] for every closing. I share events going on in my local community. I don’t just share closings—anyone can do that. I also share polls, recommendations and resources to help support our local small businesses. Everyone knows a real estate agent, so it’s very important to be seen and to stand out.”

—Aarohi Shah, Century 21 Edge, Orlando, Fla.

Trey Langford

“We’re focused on adding subdivision profiles to our website. These include photos of the community, plat maps, Google maps that outline subdivision boundaries, aerial 360-degree views, builder information and listings. We also are creating video tours for many of the profiles. This is great hyperlocal content that helps to develop our reputation as a local expert.”

—Trey Langford, Fathom Realty and founder
of BuildIdaho.com, Meridian, Idaho

Colleen McMahon

“I run a town Facebook group with over 11,000 members. I create positive posts to boost our local businesses and organizations. People really feel that they know me personally from the group, which I love!”

—Colleen A. McMahon, Century 21 Crest Real Estate, Pompton Plains, N.J.